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Results categorised as Opinion
07 Dec 2023
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Thierry Fautier
Innovations in content-aware encoding are transforming video streaming, explains VisualOn's strategic consultant.
07 Dec 2023
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Liz Jaques
We must inspire the younger generation to get into the media industry to make a real change and ensure a more diverse future.
07 Dec 2023
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Hannah Johnson
Marketing's focus only on the younger generations and their behaviours means we are missing the full picture of digital changes across all age groups.
07 Dec 2023
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Laura Kell
Havas UK's chief data and product officer explains what to look for in a viable long-term tracking solution.
06 Dec 2023
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Raymond Snoddy
Coverage of the Covid Inquiry has been less than adequate thanks to Johnson-friendly outlets doing his PR for him.
06 Dec 2023
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Ian Gibbs
Partner content: Jicmail's director of data leadership and learning lays out the key learning from its recent Future of Media session with VirginMedia02.
05 Dec 2023
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Nick Manning
If the programmatic market resembles a car boot sale, as the latest ANA study suggests, then a more robust approach by advertisers and a flight to quality of execution should enhance the market’s status.
05 Dec 2023
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Bob Wootton
Both are still huge but are becoming increasingly fragmented. AI is yet another challenge for a divided industry.
05 Dec 2023
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Nicola Kemp
...but you won’t remember the meeting you missed if for. Holding true to your values is not just for Christmas, it’s for life, writes Nicola Kemp.
04 Dec 2023
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Omar Oakes
Are humans or AI smart enough to do contextual targeting well? ITV and Sky certainly hope so, judging from their advertising upfronts, writes the editor.
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