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Results categorised as Opinion
04 Jan 2024
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Jan Gooding
Enough with meaningless, impersonal marketing messages during the festive period.
04 Jan 2024
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Belinda Barker
World Media Group CEO Belinda Barker reveals what the hot topics on members' minds for 2024, from elections and AI to cookies and support for quality journalism.
04 Jan 2024
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Danny Spears
Google's long-awaited deprecation of third-party cookies presents a vital opportunity for publishers to seize the moment.
03 Jan 2024
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Katie Streeter Hurle
Retail media networks need to collaborate to avoid a Wild West scenario.
03 Jan 2024
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Raymond Snoddy
The press must test the record of incumbent political parties for competence, achievement, and decency in 2024. Will there be Damascene conversions on the Right?
02 Jan 2024
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Oliver Goodge
Dynamic Creative Optimisation will be crucial to programmatic digital out-of-home's rise in 2024, writes i-media's head of programmatic.
21 Dec 2023
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Nicole Lonsdale
Fake out-of-home comes in many forms and out-of-home can embrace some of them to add a string to its bow, argues Kinetic Worldwide's chief client officer Nicole Lonsdale.
20 Dec 2023
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The Media Leader Staff
Podcast guest Cass Naylor argues that the biggest story of the year relates to the decline of Twitter and the rise of AI; that is, the "enshittification" of the internet.
20 Dec 2023
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Will McMahon
Generative AI will be critical to the future of advertising across platforms, but is it worth doing if brands do not own the creative?
20 Dec 2023
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Raymond Snoddy
Raymond Snoddy reviews great and intolerable examples of journalistic practice over the past year, from heroism in Gaza, Ukraine, and Hong Kong, to insolence at Fox News, Twitter, and GB News.
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