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Results categorised as Opinion
22 Aug 2023
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Dominic Young
The Telegraph looks on course to hit its bold 'one-million subscriber' target, but at what cost? And what will happen next, asks Axate founder Dominic Young.
22 Aug 2023
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Phil Rowley
Can we use modern technology to help consumers access a physical interaction rather than replace it?
21 Aug 2023
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Omar Oakes
Fake ads or branded 'fan art' stand a much better chance of going viral when they marry bizarre activations with seemingly real world locations.
21 Aug 2023
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Mark Barber
Is a one-dimensional focus on measuring attention distracting advertisers from exploiting the true effectiveness potential of different media?
18 Aug 2023
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Sophie Fyles
Don't settle for mediocre media strategies. Embedding your agency team within your marketing department can deliver impactful campaigns that drive meaningful growth.
17 Aug 2023
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Felix Moise
We must challenge gender biases and actively support marginalised genders in the workplace to drive meaningful change.
16 Aug 2023
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Raymond Snoddy
A newspaper with a history of Conservative ownership and readership is hardly going to suddenly veer to the left, but a new, more independent owner could revisit the sins of the recent past and put them right.
15 Aug 2023
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Suzie Coen
Some say generative artificial intelligence will transform the workforce. Many workers say it already has.
15 Aug 2023
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Michael Phillips
Media and advertising needs to change the conversation around disability not only within the industry but beyond so people do not 'slip' into exclusive environments.
14 Aug 2023
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Lucy Cutter
Kinetic's head of planning explains how smart city OOH advertising will not only shape the urban landscape of the future, but also offer dynamic, measurable and multichannel opportunities for advertisers.
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