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Results categorised as Opinion
12 Sep 2023
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Brian Jacobs
Measurement myths keep persisting for no good reason other than "because we’ve always done it this way".
12 Sep 2023
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Lucy Barrett
Audio is not just radio and we have to reflect that. Tuning In will be a mirror to all elements of audio we represent, writes Radiocentre's client director.
12 Sep 2023
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Gemma Aldridge
After spending six weeks with a group of teens from social mobility cold-spots, Sunday Mirror editor Gemma Aldridge has come away excited about what traditional newsbrands can achieve by respecting and working with them.
07 Sep 2023
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Colin Horan
Clear Channel strategist Colin Horan argues turbulent times present a golden opportunity for brands, and broadcast reach is more important now than ever before.
07 Sep 2023
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Euan Mackay
Route Research's general manager Euan Mackay responds to the latest Lumen attention study and asks: does attention need to be grabbed all at once? Or is it as effective built up over time?
07 Sep 2023
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Simon Carr
It appears global forces are reshaping our behaviours and preferences, and businesses will need to adapt their brand strategies alongside them.
06 Sep 2023
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Raymond Snoddy
Radio 4's Today deserves a pat on the back for its exceptional journalism on the RAAC scandal and 'Martha's rule'.
06 Sep 2023
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David Wilding
Faux OOH could complement Foundational and Special OOH activations, but it’s not quite the same thing in some powerful, if subconscious, ways.
05 Sep 2023
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Lindsey Clay
Thinkbox CEO Lindsey Clay couldn’t disagree more with the idea that this year's Edinburgh TV Festival does not bode well for the future of British TV. The biggest challenge TV has is that there’s so much to watch.
05 Sep 2023
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Rak Patel
Spotify's Rak Patel argues brands need to wake up to the power of digital audio or risk missing out where audiences are, and gives five tips to get started.
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