SEARCH
Results categorised as Opinion
23 Apr 2024
|
Katrina Urban
People with ADHD need help from the industry and Nabs in order to thrive. Here's how organisations can provide positive support.
22 Apr 2024
|
Omar Oakes
The streaming giant's decision to stop reporting subscriber numbers next year is proof that ad-free media for the masses was always going to be a blip, writes the editor-in-chief.
18 Apr 2024
|
Ian Mc Grath
In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an "either/or" approach to "and" thinking.
17 Apr 2024
|
Raymond Snoddy
The BBC Gladiators has been a relative success. Perhaps the reboot movement will be what brings generations back together in front of the television screen.
16 Apr 2024
|
Kirstie McDermott
Telling porkies may be fairly common in the job-hunting process, but employers are finding ways to tackle this problem.
16 Apr 2024
|
Stefanie Daniels
It's not just about speaking loudly; it's about speaking wisely, kindly and together. It’s about changing the narrative for the next generation of little girls.
15 Apr 2024
|
Omar Oakes
The data revolution has torn the 20th-century model of creativity trading to shreds. And media has been the huge winner, writes the editor-in-chief.
11 Apr 2024
|
Sean Carnegie
There is an art to using sound to create engaging commercials. When done well, the impact is incredible, argues Radioville's managing partner.
11 Apr 2024
|
Ian Daly
The choice, immediacy and visuals of TV are at their peak, but manufacturers' pursuit of advertising opportunities risks compromising the viewing experience and, in turn, this golden era.
10 Apr 2024
|
Phil Rowley
If AI can read our emotions and respond with the right tone, while solving our problems at lightning speed, do we need humans for customer service?
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer