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Results categorised as Opinion
16 May 2024
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Paul McGee
Freely may well allow PSBs to become greater than the sum of their parts, writes Goodstuff's head of video planning.
16 May 2024
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Simon Akers
Take a wider view of the industry beyond the daily headline and you will see the future is bright. We don't appreciate this enough and should say it more often.
15 May 2024
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Nick Parker
Veridooh global president, NIck Parker, questions why DOOH still commands such a small percentage of global adspend, and offers six measures to finally get to 10% share.
15 May 2024
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Raymond Snoddy
Broadcasters should be focus much more on co-operation rather than on squabbling and forcing the Culture Secretary to have to adjudicate.
14 May 2024
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Nicola Kemp
Nicola Kemp calls for an end to companies contributing to "crushing standards" leading to women being overworked, overwhelmed and underpaid.
14 May 2024
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Nick Manning
Let’s be clear. Principal media only exists to make media agency groups more money.
13 May 2024
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Omar Oakes
We're stuck in a cycle of performative media — where we breathlessly perform for algorithms. It's unsustainable, writes the editor-in-chief.
13 May 2024
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Ailsa Buckley
However, we do have an opportunity to take on a consultative and diagnostic role as CMOs' remits broaden and they ask more of their partners.
10 May 2024
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Matt Hill
Warc forecasts that Meta will reach a dizzying $155bn of global ad revenue in 2024. Fine, but please don’t then compare it to linear TV as though that means something.
09 May 2024
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Simon Orpin
Born from an idea crafted on a stained napkin, Electric Glue reflects on media firsts, trusting clients, Ziggy Stardust and more as it turns 10. Just don't mention that Runcorn train.
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