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Results categorised as Opinion
06 Feb 2024
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Brian Jacobs
SOV no longer represents the majority of a brand’s communication focus. Drawing conclusions from it can be highly misleading.
06 Feb 2024
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Katrina Urban
Redundancy, global conflicts and hybrid working are just some of the challenges that require refreshed training solutions — and it starts with better mental wellness.
06 Feb 2024
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Jan Gooding
Collaboration leads to great ideas, but ultimately a 'pain in the ass' still has to make the final call.
05 Feb 2024
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Graham Swallow
The video platform is targeting the big screen — and watch time has become the number one predictor of channel revenue.
02 Feb 2024
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The Media Leader Staff
Havas Media Group’s chief data and product officer, Laura Kell, explains that first-party data, while useful, can limit new customer acquisition if overly relied on.
02 Feb 2024
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Hannah Mirza
The new EU directive forces marketers to stop misleading buyers and do the hard work in becoming more sustainable.
01 Feb 2024
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Mike Follett
Marketing academics may be disputing the TV buyer's rule of three concept, but they have much to learn from each other.
01 Feb 2024
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Aidan Mark
Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.
31 Jan 2024
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Phil Rowley
From programming for the masses to inserting more humanity into AI, these are the things that will impact consumers and businesses over the very long term.
31 Jan 2024
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Raymond Snoddy
A new proposed structure, another Ofcom probe, a change in leadership… the ownership of The Daily Telegraph is a soap opera – and all in an election year.
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