SEARCH
Results categorised as Opinion
23 Feb 2024
|
Jenny Shevlin & Louise Twycross-Lewis
With consumers having to make purchase decisions influenced by seemingly opposing economic and environmental forces, brands need to carefully balance their messages.
22 Feb 2024
|
Neil McKenney
With marketing budgets squeezed, dynamic digital OOH offers cost-effectiveness, ease of implementation and adaptability.
21 Feb 2024
|
Nick Manning
Holding groups are increasingly using "principal-based" media trading models, but their lack of transparency goes against any progress made in client trust.
20 Feb 2024
|
Brian Jacobs
The way budgets are set needs to reflect the turbulent times marketing finds itself in. Old tools are no longer equipped to do the job.
20 Feb 2024
|
Theo Jeanrenaud
Move away from "perfection" and start embracing change, implementing stronger employee value propositions and investing in the talent of tomorrow.
19 Feb 2024
|
Omar Oakes
2024 looks set to be a year of consolidation in publishing, but it's a short-term fix for a long-term problem: the digital publishing market is suffering from market failure, writes the editor.
19 Feb 2024
|
Emma Moorhead
We need metrics that are comparable on a like-for-like basis while recognising that no one single metric shows the best result.
15 Feb 2024
|
James Chandler
The actions that the industry takes now will have big repercussions further down the line and, if you do nothing, don't expect a happy ending.
15 Feb 2024
|
Lucy McMullin
What can politicians learn from influencers about how to reach younger audiences in a big election year?
14 Feb 2024
|
Simon Long and Ben Cunningham
With consumer attention in short supply amid a complex media landscape, the media and the message need to align better to cut through.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer