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Results categorised as Opinion
09 Jul 2024
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Louise Scodie
Most people in the industry want to pay more attention to mental wellness, but many feel unable to talk about this issue in the workplace. How can leaders change this narrative?
09 Jul 2024
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Nicola Kemp
We must stop pretending that leaders advocating for four days a week or more in the office care about inclusion.
09 Jul 2024
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Omar Oakes
Everyone accepts that ultra-processed food — otherwise known as junk food — is bad for us. As audiences or advertisers, are we prepared to accept that ultra-processed media is bad for us, too, asks the editor.
09 Jul 2024
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Chris Kleinschmidt
With entertainment on the move, it's time to optimise — and monetise — engagement from consumers at home and on the road.
05 Jul 2024
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David Shaw
The GARM and ANZ framework is a major step forward in our quest for better measurement and all parts of our industry will have an important part to play as it develops.
05 Jul 2024
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Ed Cox
This industry will be watching closely what the new government's stance is on talent, AI, sport, social media and the economy.
03 Jul 2024
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Raymond Snoddy
Beyond vague promises of widening access, working constructively with broadcasters and cracking down on online harm, Labour must show us what it will do to support this important sector.
03 Jul 2024
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Nicola Fox
With the Euros and Olympics expecting to attract huge audiences, brands have an unparalleled opportunity to reach them with innovative and precisely targeted DOOH.
02 Jul 2024
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Phoebe Dixon
One year on from the birth of Threads, brands are still unsure whether they should be on the site. 26PMX unpacks some reasons why it's worth getting involved.
02 Jul 2024
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Jan Gooding
Our industry understands the importance of symbols. In an increasingly hostile climate towards LGBTIA+ people, it's alarming that some brands are reverting to the original Pride flag to consciously exclude others.
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