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Results categorised as Opinion
05 Jun 2024
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Justin Sampson
Without greater care for standards and joint-industry collaboration, the confusion of competing audience claims will damage the shared language that allows us all to make progress.
04 Jun 2024
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Jan Gooding
Paula Vennells' fall from grace offers some important insight for brand owners, particularly in how we handle bad news.
04 Jun 2024
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Hannah Mirza
The annual festival has drawn criticisms for its carbon impact, but we can all play a part to ensure this is our most "responsible" Cannes Lions yet.
04 Jun 2024
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Omar Oakes
Specialist media consultancies like PwC's should be in high demand. And yet the market for them could have a quickly approaching expiry date, writes the editor-in-chief.
04 Jun 2024
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Andrew Stephens and Ben Hayes
As Goodstuff turns 20, co-founders Andrew Stephen and Ben Hayes share key lessons from running one of the UK's best-known media agencies.
03 Jun 2024
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Martin Laing
Ahead of World Environment Day, we must focus on finding more ways to reduce emissions in the advertising ecosystem to support the wider cause.
30 May 2024
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Sarudzayi Marufu
Our indie film sector risks being muscled out of the limelight — unless we get smart about seeking alternative funding, writes the founder and executive producer of Euras Films.
28 May 2024
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Sabrina Quagliozzi
The power of marketing to shape consumer behavior was a central theme at the Sustainable Media Summit hosted by Horizon Media last week in New York. Marketing can reframe the perception of value and make sustainability the norm.
28 May 2024
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Ruth Cartwright
Enhanced measurement beyond attention metrics can better show the long tail of engagement on BVOD, allowing for more long-term brand opportunities for advertisers.
28 May 2024
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Katrina Urban
As the industry gears up for Cannes, it's crucial that we remain vigilant and attuned to the wellbeing of our community.
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