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Results categorised as Opinion
12 Jun 2024
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Julia Ayling
The way different consumers view sustainability goes beyond age groups. Mindshare's latest research found that economic realities play a crucial role — and brands can use this to fine-tune their messaging.
12 Jun 2024
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Raymond Snoddy
When someone with expert knowledge is given the time and space in the media to communicate that knowledge to society as a whole, we all reap the benefits.
11 Jun 2024
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Omar Oakes
Banning media owners from running fossil-fuel ads is punitive. We need evidence-based decisions that will make our future more sustainable, not using this industry as an easy target, writes the editor.
11 Jun 2024
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Nicola Kemp
The criticism of Nicola Coughlan once again shows society's judgement reflex and how women are socialised to tear each other down. As an industry, we need to say enough is enough.
11 Jun 2024
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Sabrina Quagliozzi
"Future of Advertising: How AI & Commerce Will Shape Consumer Experiences of Tomorrow," featuring Dave Penski, CEO of Publicis Media
10 Jun 2024
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Sabrina Quagliozzi
Last week, New York City's Skylight at Essex Crossing transformed into a creative incubator as thousands of innovative brands, retailers, distributors, investors and entrepreneurs made their way to the vibrant lower east side for FounderMade's Innovation Show NYC 2024
10 Jun 2024
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Troy Townsend
Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies.
07 Jun 2024
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Bob Wootton
The Who Cares? movement is as terrific as it is long overdue, but the stakes are high. Without advertiser support, will there be lasting change?
06 Jun 2024
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Ryan Cochrane
Our industry needs to start appraising media quality through the prism of value and quit using cost as the measure. The rise of principal-traded media and the debacle over MFAs show that we still have some way to go.
06 Jun 2024
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Andrew Cole
The UK linear ad market business model is broken and positive disruption is needed to ensure its very survival. This is where UK telcos come in.
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