SEARCH
Results categorised as Opinion
20 Jun 2024
|
Jason Trout
In response to research that found marketers are still hesitant about CTV, Next Episode argues that there is a myriad of opportunities as the medium is poised for further growth.
20 Jun 2024
|
Emma Jowett
While the summer of sport may increase the chance of reaching consumers at scale, it also increases the chances of unsuitable placements or wasted spend.
20 Jun 2024
|
Mark Lund
With a new government on the way, we must show that when the industry is called to act, it can do so successfully — this is where the Online Advertising Taskforce comes in.
19 Jun 2024
|
Raymond Snoddy
As consumers are found to increasingly avoid the news, Snoddy examines what is behind this and what needs to change to reverse the tide.
18 Jun 2024
|
Omar Oakes
WPP CEO Mark Read has scored a big interview at Cannes — Elon Musk. Given that Musk 'hates' advertising and has been a terrible owner of Twitter, Read owes it to this industry to ask him tough questions.
18 Jun 2024
|
Ian Forrester
The UK's major parties have taken different social media strategies in the lead-up to what some have called the first 'TikTok election'. Let's unpack their approaches.
17 Jun 2024
|
Nick Manning
If we want to play our part in not only preserving the planet but our industry too, we have to use our powers to bring about change.
14 Jun 2024
|
Eda Incekara
As the Euros kick off, OOH provides a high-reach opportunity for brands. With group-stage matches starting between 5pm and 8pm, this is a crucial time that brands can utilise to target those on their merry way to the pub.
14 Jun 2024
|
Oliver Plume
Looking solely at downloads risks allowing shows that have suffered from listener drop-off to report deceptively high numbers. We need more accurate measurement and industry standardisation.
13 Jun 2024
|
Darryl George
TV can offer attention, trust and emotional clout. Coincidentally, these are also the foundations of a good story — just make sure that story is a short one.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer