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Results categorised as Opinion
22 Jul 2024
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Sundance DiGiovanni
Marketers would be wise to follow developments of the Apple Vision Pro and how gamers are using the tech. It offers brands the opportunity to test and understand ahead of the eventual introduction of advertising.
18 Jul 2024
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Sam Drury
Broadcasters must better embrace tech and learn from streaming platforms by introducing concepts such as gamification. Moreover, they need a strategic approach to manage all these changes.
18 Jul 2024
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Hannah Kimuyu
The focus on cost turns pitches into competitions of who offers the lowest price, trapping brands in cycles of poor partnerships and preventing agencies from doing what they do best. How do we fix this?
17 Jul 2024
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Raymond Snoddy
An OECD survey found that the UK has the lowest level of trust in news media. Let that be a warning to Sir Keir Starmer, who needs to encourage and strengthen a plural and independent media sector.
16 Jul 2024
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Matt Bubb
A football-inspired community is seeking to dismantle the stigma around vulnerability for men and foster a sense of belonging that can lead to open conversations.
16 Jul 2024
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Amanda Kavanagh
With the rising costs of living and commuting, employers should look at benefits such as travel assistance and flexible work schedules if they want to retain their talent.
16 Jul 2024
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Omar Oakes
Ignoring risk creates strange media viewpoints and threatens what makes this industry successful in the long term, writes the editor-in-chief.
15 Jul 2024
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Nick Manning
Euro 2024 has reminded us of TV's storytelling capabilities and its power as an advertising medium. And it is working hard to adapt to the new consumer and marketing reality.
11 Jul 2024
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James Grant
Dynamic creative optimisation's many advantages are barely noticed now — but the ongoing deprecation of third-party cookies and growing data privacy limitations could change that.
11 Jul 2024
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Simon Carr
Being disruptive increases your brand value. But you can only define your approach to disruption once you have understood both the enemy and yourself.
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