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Results categorised as Opinion
05 Nov 2009
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Raymond Snoddy
Sometime very soon, and probably later today, Lord Burns is expected to be appointed chairman of Channel 4.
28 Oct 2009
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Raymond Snoddy
If the London Evening Standard becomes just another free paper following the demise of the London Lite, Alexander Lebedev will have lost a large sum of money for nothing, says Raymond Snoddy.
28 Oct 2009
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Susannah Palmer
Our latest GfK research report, written by Susannah Palmer, looks at the firm's new 1,500 strong children's panel "rate it!"
28 Oct 2009
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Louise Ainsworth
Nielsen's Louise Ainsworth on why the online industry needs its own planning currency, UKOM.
26 Oct 2009
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Janet Hull
The principles of Behavioural Economics can make communications work harder says Janet Hull, consultant head of marketing at the IPA...
21 Oct 2009
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Raymond Snoddy
Our columnist Raymond Snoddy on some research into TV news that the marketing community should pay attention to.
21 Oct 2009
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Frank Hall
Frank Hall, FOB Consulting Ltd, thinks publishers could be in for a challenge if Wilde's definition of a cynic - knowing the price of everything but the value of nothing - comes to define the print buying process ...
19 Oct 2009
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Carl White
Carl White, CEO of ValueClick Europe, on how online advertising can emerge stronger from the recession.
15 Oct 2009
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Greg Grimmer
In his latest monthly column for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, puts his haunted memory of being booed at the Direct Marketing awards aside to explain the new golden rules of response advertising ...
15 Oct 2009
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TGI
As direct mail continues to extend its size and reach in the digital age, the threat of a national postal strike evokes an angry response from marketers and mail-order specialists, according to TGI...
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