SEARCH
Results categorised as Opinion
06 Feb 2025
|
Antonia Faulkner
Advertisers have a golden opportunity to ride on the coat-tails of beloved shows, captivating audiences while they are light-hearted, relaxed and open to branded messaging.
06 Feb 2025
|
Abi Ward
Size isn't the only opportunity. Building good relationships with media owners means jointly understanding what success looks like and ensures client, agency and media owner can unlock mutual growth.
05 Feb 2025
|
Rak Patel
Advertisers have a challenge on their hands when Gen Z are struggling with the concept of truth and represent a wide range of worldviews as they face up to close-to-home concerns.
05 Feb 2025
|
Raymond Snoddy
BBC bias has always been a matter of opinion. What was needed was independent research and now we have some from Cardiff University. Its findings do have a clear outcome, but perhaps not in the way expected.
04 Feb 2025
|
Nick Manning
Advertising is an increasingly important business discipline that is gaining a political dimension. This could lead to new and different decisions in where adspend goes.
04 Feb 2025
|
Jan Gooding
If we are genuine about the benefits of getting people back into the workplace, we need to be more honest about why people still have such a profound aversion to it.
03 Feb 2025
|
Sam Tomlinson
In a rapidly growing segment, media owners need to form key alliances, retailers should act like media owners and advertisers require strong governance.
03 Feb 2025
|
Bob Wootton
The constant ghosting, in various guises, speaks poorly to the trust, integrity and “values” that this industry supposedly embraces.
31 Jan 2025
|
Lindsey Clay
Meta claims it's 'business as usual', so will the ad industry hold its nose or will it act on the moral and business cases that question social media?
30 Jan 2025
|
Anthony Davies
With the help of AI, people will be able to interact with a wider range of content with their remote, voice, motion gestures, game controllers or phones, and get the big-screen experience.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer