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Results categorised as Opinion
24 Sep 2024
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Lou Thompson
Getting through Q4 with your mental health intact can be a challenge. Prioritising wellness and setting clear work-life boundaries are key to a happy and successful end of the year.
24 Sep 2024
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Aoibhinn McBride
We all need to responsibly incorporate AI tools into our work practices. How do we do so without making ourselves redundant in the process?
19 Sep 2024
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Monica Majumdar and Dominic Charles
Measurement is the enabler of creativity, not the stifler. It not only validates creative efforts but also provides a blueprint for future improvements.
19 Sep 2024
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Mike Follett
Aggregate attention time matters. It's astonishing that some in our industry still don't take attention time seriously.
18 Sep 2024
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Raymond Snoddy
From high-profile resignations at the JC and to the impending Daily Telegraph sale, openness on ownership should apply to all our media.
17 Sep 2024
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Omar Oakes
This sector has the talent and the tools to succeed. But whether it has the stomach to start challenging bad practice is key to arresting its decline, writes the editor.
17 Sep 2024
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Stefanie Daniels
In media, it's easy to get caught up in metrics. But connection is at the heart of everything — and we would do well to apply this to understanding our bodies.
16 Sep 2024
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Simon Redican
Some of us may feel like Miles Bennell, screaming at strangers that someone's after us. But it doesn't have to be this way. It's time to redefine what and who the ad industry is.
12 Sep 2024
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Thomas Houge
Nothing says 'meh' like a static ad. Video is a clear win and it's easier than ever to make these ads. We owe it to quality journalism to do more than still banners.
12 Sep 2024
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Ian Forrester
Daivid research found that much of advertising content on TikTok is forgettable or even evokes negative emotions. Here are three reasons why and what to do about it.
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