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Results categorised as Opinion
28 Sep 2010
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Simon Kendrick
Simon Kendrick, research manager at Essential Research, unveils the real facts about mobile internet usage...
28 Sep 2010
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Katherine Page
Katherine Page, technical consultant for the National Readership Survey, says if a sample doesn't do a good job of representing the universe then the audience data is likely to be flawed...
27 Sep 2010
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Simon Stanforth
Simon Stanforth, group search director at Starcom MediaVest Group, says as long as brands continue to develop creative messaging, products and experiences, they will be rewarded by word of mouth...
27 Sep 2010
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Liz Nottingham
Starcom's Liz Nottingham and chair of the IPA's People Management Group on 'work is an activity, not a destination'...
24 Sep 2010
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Richard Bedwell
In response to Derek Jones' Standing out in a world of TV clutter article, Richard Bedwell, director at Bedwell Media Ltd, joins John Billett's discussion - Is television out of touch when it comes to marketing itself?
24 Sep 2010
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Liz Jaques
Despite the killer headlines, it seems unlikely that Blackberry's new tablet device will come anywhere near to denting Apple's leading market share, let alone diminish it completely.
23 Sep 2010
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John Billett
In response to Derek Jones' Standing out in a world of TV clutter article, John Billett, director and owner of Johnbillett.com, wonders why so many media businesses fail to market themselves...
22 Sep 2010
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Lisa Rokny
Lisa Rokny, head of digital development at CBS Outdoor Limited, explains why media channels need to link traditional environments with digital solutions, and integrate communications planning, media and creative agencies to succeed in the new media landscape: "People and process are the real barriers not media or technology"...
22 Sep 2010
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Raymond Snoddy
Raymond Snoddy on paywalls: "Everyone in the media business, with the possible exception of immediate rivals, is praying that somehow, against all odds and conventional wisdom, the Murdoch hunch will prove to be right...
22 Sep 2010
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Ian Hitt
Ian Hitt, managing director of Epsilon International EMEA, goes back to basics to create brand loyalty - "send a simple email that provides consumers with the right information at the right time"...
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