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Results categorised as Opinion
26 Nov 2010
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Simon Andrews
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, wonders whether mobile operators will really make a go of app-stores...
24 Nov 2010
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David Brennan
David Brennan on the findings from Thinkbox and Decipher's 'Tellyport' research: "One stat that should make advertisers sit up, listen and get very excited is that over half of our sample claim to have gone shopping online while watching live TV"...
24 Nov 2010
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Raymond Snoddy
Raymond Snoddy, says the appointment of Rachel Bristow and Peter Duffy to the board of the Newspaper Marketing Agency marks a clear (and cunning) message to the newspaper industry...
22 Nov 2010
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William Cooper
informitv's William Cooper wonders "whether ITV will see significant benefits from YouView. Even by the most optimistic projections, YouView could take years to reach a few million homes"...
17 Nov 2010
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Raymond Snoddy
Raymond Snoddy, questions the definition of news - from a shaggy dog story that is more newsy than a Royal engagement to the extent to which TV news is "lead by the nose" by everything from dramatic pictures to stunts manufactured by interest groups to get attention...
15 Nov 2010
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Chris Humphrey
Chris Humphrey, general manager, international markets at Adgent Digital, says if brands want 'stack it high, buy it cheap' online media, look no further than ad exchanges or DSPs - however, if brands really want to differentiate themselves, they should sprinkle creativity throughout their online activities.
10 Nov 2010
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Raymond Snoddy
Raymond Snoddy asks are we all being had when it comes to Widdy's Strictly staying-power and constant cheap thrills from the X Factor camp? If so, it is certainly working on the ratings rat race front...
08 Nov 2010
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Greg Grimmer
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer says "there's only one thing guaranteed in advertising, you will lose business! This cheerful ditty keeps me going on the new business trail, looking for those clients who want ambitious, forward thinking work for their business."
03 Nov 2010
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Raymond Snoddy
Raymond Snoddy reveals all from the MediaPro conference - GNM is making more money from its online dating service than NI is from Times online; i has only been selling around 125,000 a day; and Lebedev says the Standard and The Independent are "definitely doomed" if they stay as they are...
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