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Results categorised as Opinion
19 Apr 2010
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Claire Myerscough
Claire Myerscough, business intelligence director at News International, explains why 'word of mouth' will be more important than ever in 2010...
14 Apr 2010
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John Cole
John Cole, managing director of Adknowledge, says we should expect a fundamental shift away from broadcast to opt-in style 'social currency' media.
14 Apr 2010
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Raymond Snoddy
Raymond Snoddy on the power of television in the forthcoming general election and the attitude of the main parties towards the media.
09 Apr 2010
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Frances Dickens
Frances Dickens, CEO of barter company Astus, explains exactly what corporate barter is and how it's growing.
07 Apr 2010
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Raymond Snoddy
Raymond Snoddy on the decline of Bebo and the "lost generation" of brand managers who just don't get social media.
07 Apr 2010
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James McCombe
In our latest Media Playground Thought Leadership piece, Kantar Media looks at paid-for online content, the various pricing models and what research shows consumers are willing to pay.
06 Apr 2010
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Steve Cox
In the same way that an OTS on TV differs from one on radio, so it’s also incorrect to assume that an OTS on a billboard is of equal value to one in a shopping mall or an airport.
31 Mar 2010
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Raymond Snoddy
Raymond Snoddy wants to know if Twitter has had its day, despite its effectiveness as a communications tool.
31 Mar 2010
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Katherine Page
Despite the increasing popularity of digital media, consumers with a technological bent are still checking out the print editions of their favourite titles, says Katherine Page, technical consultant at the National Readership Survey.
29 Mar 2010
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Amanda Davie
Amanda Davie, founder and managing director of Reform, explains why the IPA Search Certificate will help combat tough external threats and protect the value of the client-agency model...
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