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Results categorised as Opinion
28 May 2010
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Katherine Page
Katherine Page, technical consultant at the National Readership Survey, explains why it is worth pursuing Project Fusion. "All the indications are that publisher websites have considerable potential to extend audience reach..."
26 May 2010
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Lawson Muncaster
In our latest weekly column, Lawson Muncaster, CITY AM managing director, explains why "people will pay - and understand they have to pay - if the content is good enough"...
26 May 2010
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Raymond Snoddy
Raymond Snoddy says "when the starting whistle goes it's wise to call a halt to the forecasts and predictions and just let the game take its course"...
19 May 2010
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Rob Atkinson
Rob Atkinson, managing director at Clear Channel Outdoor UK, explains how the flexibility of outdoor advertising can achieve huge stand-out in the public space.
19 May 2010
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Raymond Snoddy
Roll the drums. YouTube has just celebrated its fifth birthday by announcing it has hit the 2 billion downloads a day mark.
19 May 2010
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John Snyder
Our latest Media Playground Thought Leadership article, by Grapeshot CEO John Snyder, explains how technology can consign a 19th century observation to history
12 May 2010
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Raymond Snoddy
Raymond Snoddy's latest comment piece looks at how television, the press and social media handled the general election.
12 May 2010
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Richard Bullwinkle
Richard Bullwinkle, chief evangelist for Rovi Corporation, says that companies must grasp the opportunities presented by the shift in consumer spending to online services and connected devices.
12 May 2010
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Louise Ainsworth
Louise Ainsworth, MD EMEA, Nielsen Online, looks at four scenarios for the future of media research.
10 May 2010
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James Smythe
2010 is, so we're told, the year of mobile. We have industry-sponsored audience measurement, Google says its thought process is now "mobile first" and Apple has overtaken established players to become the world's biggest mobile business by revenue.
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