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Results categorised as Opinion
13 Sep 2010
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Simon Andrews
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, shares some international learning; gives examples of how mobile is changing lives; and talks Android, Brand Cathedrals and Chips...
08 Sep 2010
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Raymond Snoddy
Raymond Snoddy on 'Daybreak': "If I had spent £10 million, covered Adrian Chiles and Christine Bleakley with bucket-loads of gold, and promoted the relaunch relentlessly, I would be disappointed"...
08 Sep 2010
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Mike Baker
Mike Baker, chief executive officer of the Outdoor Advertising Assocation, explains why the 2012 London Olympics will be a "media extravaganza" for outdoor advertising.
07 Sep 2010
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Brian Jacobs
In response to Derek Jones's article, "Is it a struggle to build digital agency relationships?", Brian Jacobs, founder of Brian Jacobs and Associates, explains why we need to "drop the attitude and pick up the ideas"...
06 Sep 2010
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William Cooper
informitv's William Cooper on the future of 3D television without glasses...
01 Sep 2010
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Derek Jones
The conference was not just about the BBC and Sky - it was about an industry that felt it delivered world-class, diverse and (often) risk-taking content, but was not getting enough recognition and that was suffering unreasonable pressure on production budgets...
01 Sep 2010
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Raymond Snoddy
Raymond Snoddy on Mark Thompson's lecture; the value of the BBC; and how Jeremy Hunt "has got the hang of dodging tricky questions with commendable speed"...
01 Sep 2010
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Derek Jones
Derek Jones, MD for MediaTel Group, asks if "the temptation in the digital world is more and more to play safe, save time (and cost) and use the middleman...?"
01 Sep 2010
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Jason Cromack
Jason Cromack, chief executive officer of Lateral Group, explains how the future of government advertising depends on communicating with the public "in a way that succeeds in combining the traditional platforms through which campaigns are conducted..."
31 Aug 2010
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Lucas Brown
Lucas Brown, joint MD at Total Media Limited, explains why and how the IPA's Value of Advertising group wants to "create a culture of effectiveness"...
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