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Results categorised as Opinion
22 Sep 2010
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Raymond Snoddy
Raymond Snoddy on paywalls: "Everyone in the media business, with the possible exception of immediate rivals, is praying that somehow, against all odds and conventional wisdom, the Murdoch hunch will prove to be right...
22 Sep 2010
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Ian Hitt
Ian Hitt, managing director of Epsilon International EMEA, goes back to basics to create brand loyalty - "send a simple email that provides consumers with the right information at the right time"...
21 Sep 2010
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Neil Perkin
Neil Perkin, founder of Only Dead Fish, explains why in a world submerged by endless information, quality content curation has a high value...
21 Sep 2010
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William Cooper
informitv's William Cooper comments on the new Toshiba and Netgem 'multifunction adapter' (set-top box) - the latest development in the exciting world of internet-enabled television...
20 Sep 2010
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Derek Jones
In a week that saw Project Canvas given a new (real) name, YouView, and a launch date (by July 2011); further discussion of 3D and some potential delays to 3D growth; and more revealed about Google TV, it's a comment from William Cooper that I think is worth dwelling on...
17 Sep 2010
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Simon Andrews
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, discusses the potential for rich media advertising on mobile
17 Sep 2010
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Paul Squires
In response to Greg Grimmer's recent The Rise of Brand Response or "Why take two bottles into the shower" article, Paul Squires, managing director of Perera, uses Ryanair's ad to really explain Brand Response...
15 Sep 2010
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Greg Grimmer
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, on why we should all take note of Brand Response...
15 Sep 2010
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Gilles Storme
Gilles Storme, head of sales EMEA at RockYou, explains why social gaming offers huge potential for advertisers...
15 Sep 2010
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Raymond Snoddy
Raymond Snoddy gives his views on 3D TV - hot on the heels of the IBC broadcasting exhibition and conference in Amsterdam...
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