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Results categorised as Opinion
13 Dec 2010
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William Cooper
informitv's William Cooper says "for ITV, the challenge may be to think global while acting locally"...
13 Dec 2010
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Vic Davies
In response to Derek Jones' 'Will video kill the reach and frequency stars?' article, Vic Davies, course leader and senior lecturer at Bucks New University, says it will be dangerous if the digital behavioural concept gets used as a trading currency...
10 Dec 2010
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Derek Jones
"The old metrics of reach and frequency won't matter in this brave new world." So Rhys McLachlan said - Mediacom's managing partner for implementation and future investments - at The Future TV Advertising Forum last week.
10 Dec 2010
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Simon Andrews
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, wonders who will pick up the bill for the bandwidth needed by mobile web players...
09 Dec 2010
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Jim Marshall
In response to John Billett's comment on CRR (and Marshall's age, hearing and understanding), Jim Marshall begs to differ...
09 Dec 2010
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John Billett
In response to Jim Marshall's TV Summit write-up John Billett, director and owner of Johnbillett.com, says the operation of agency deals means CRR acts as a barrier to entry for smaller buyers and as a protection for the larger agency...
08 Dec 2010
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Raymond Snoddy
Raymond Snoddy wonders what Nick Shott will make of 'Channel 6'. "Is it a cunning attempt to launch a new national channel by the back door? I think we can assume that neither Kelvin MacKenzie nor L!VE TV (or even topless darts) have anything to do with this latest plan, though history rarely repeats itself in such a perfect way"...
08 Dec 2010
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Jim Marshall
Jim Marshall wonders whether MediaTel's recent TV Summit makes the case for scaling up to a full TV Conference now - the sort of TV conference that used to happen in Monte Carlo and Barcelona some years ago when everything was less complicated, more profitable and more profligate...
01 Dec 2010
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Raymond Snoddy
Raymond Snoddy says "the Lords Select Committee might come out with a clarion call to abolish CRR but I doubt it; the CC will not wish to re-open the can of worms anytime soon; and while the idea of a wide-ranging investigation into all the dark workings of the advertising business is superficially attractive it is difficult to find anybody who actually wants such a cumbersome and time-consuming thing to happen."
29 Nov 2010
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Nigel Gwilliam
Nigel Gwilliam, digital consultant at the IPA, says technology is driving breakneck change in the media world, but when it comes to working with agencies, online media owners have discovered there are few things like good old-fashioned customer service. It's time for us to celebrate this new found maturity with the MOAs...
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