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Results categorised as Opinion
04 Mar 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on the launch of the iPad2, location based SMS and mobile SEO...
03 Mar 2011
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Raymond Snoddy
Raymond Snoddy says Jeremy Hunt has chosen to take the "courageous" route and must hope that it does not come back to bite him. Ultimately Sky News could be brought to its knees within a decade if the Murdoch dynasty tire of paying to keep the loss-maker afloat...
03 Mar 2011
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Donna Malone
In response to James Whitmore's article Who will grasp the future? Donna Malone, business director at Ebiquity, says "can we please focus on getting the new [POSTAR] system on everyone's desk tops and spend less time worrying about the next project".
03 Mar 2011
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David Brennan
In response to Ipsos MediaCT's research article The power of the big screen, David Brennan, research & strategy director at Thinkbox, says: "Why does Ipsos believe it is relevant and appropriate to compare and contrast cinema and TV... and why make such unfounded and inevitably skewed comparisons in order to make a point?"
02 Mar 2011
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Raymond Snoddy
Raymond Snoddy says Adam Crozier, the ITV chief executive, has a perfectly rational "transformational" five-year plan for the company but he will have difficulty building up ITV Studios, whichever brilliant executive is in charge. The one deal that would be truly transformational in production terms for ITV would be the acquisition of All3Media...
28 Feb 2011
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Liz Nottingham
Liz Nottingham, chairman of the IPA People Management Group, HR director at Starcom MediaVest Group and country talent & transformation officer at VivaKi, on the importance of thinking diagonally...
28 Feb 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising, mobile video and mobile money...
28 Feb 2011
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James Whitmore
James Whitmore, MD at Postar, sees mobile measurement techniques as an industry changing research tool, someone just needs to accept the challenge...
25 Feb 2011
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Liz Jaques
I consume a lot of media, fact. And it's not because I work in media, it's because my whole day revolves around all-things-media. I'm probably a perfect target for advertisers…
25 Feb 2011
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Katherine Page
Katherine Page, technical consultant for the National Readership Survey, says for the majority of young women the print 'magazine experience' is still a relevant one, regardless of how else they consume media...
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