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Results categorised as Opinion
16 Mar 2011
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Raymond Snoddy
Raymond Snoddy on what went wrong: When it comes to relaunches, gentle, gradual, evolutionary change is obviously best. But everyone forgets that. The excitement of the new and shiny takes over. Daybreak managed to put its finger on every mistake it was possible to make and include it in the big plan.
15 Mar 2011
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Chris Worrell
Chris Worrell, european research manager at Specific Media, looks at the value of digital data and the importance of traditional media research - as the two worlds of digital and TV collide with the rise of online video.
15 Mar 2011
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Hugo Drayton
Hugo Drayton, CEO of InSkin Media: Facebook highlights the market tendency towards 'winner takes all' - a market where it becomes tough, if not impossible, for competitors to build viable businesses.
14 Mar 2011
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Greg Grimmer
Fresh from Facebook HQ, Greg Grimmer is impressed by the vision, ambition and pace of the Facebook juggernaut, and by its slogan 'Fail Harder' - a statement of belief that is perhaps missing from current UK advertising culture in 2011.
11 Mar 2011
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Tacis P. Gavoyannis
Tacis P. Gavoyannis, SVP business development at Radius Global Market Research, on digital numbers
11 Mar 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on learnings from great events (talking of which, Simon is chairing MediaTel's Come on Mobile... Stand Up and Deliver! conference next Friday).
09 Mar 2011
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Mark Iremonger
Mark Iremonger, head of digital and planning at Proximity London, on the 'next big thing'; a Holy Trinity that frees you from the shackles of keyboard, mouse and PC-working.
09 Mar 2011
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Raymond Snoddy
Raymond Snoddy remembers many a meeting with the quiet, shy and unassuming media tycoon - "The horns are difficult to see but there is no doubt he is relentless - sometimes ruthless - in pursuit of the one thing he is really interested in, the greater glory of News Corp"
08 Mar 2011
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John Barnard
In response to YouGov's 'Product Placement underwhelms' article, John Barnard, chairman NMG Product Placement at Pinewood Studios, says many of the respondent's comments about noticing product placement all the time are based on seeing brands, not product placements.
07 Mar 2011
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John Billett
In response to Raymond Snoddy's article 'At best Sky News will stumble along in its current mode', John Billett, CEO at Johnbillett.com, says the law of unintended consequences has never operated more potently.
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