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Results categorised as Opinion
08 Nov 2011
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Dominic Finney
Dominic Finney, director at digital consultancy FaR, says it is a priority to show how effective mobile advertising is as a standalone and integrated channel...
07 Nov 2011
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Greg Grimmer
Greg Grimmer concedes that an old debate with Phil Georgiadis may have ended in a score draw...
07 Nov 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on Google v Facebook; Waiting for NFC; and a "mobile Xmas".
02 Nov 2011
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Raymond Snoddy
Raymond Snoddy says the game has just begun - it's up to everyone in the newspaper and magazine industries to try to design the best possible mixture of carrots and sticks to ensure that self-regulation of the press survives...
01 Nov 2011
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Oliver Newton
Oli Newton, head of emerging platforms at Starcom MediaVest, says it is no longer right to use the singular definition of TV. TV is everything audio visual. As such we need to start thinking bigger and exploring the broader implications of how we get involved...
01 Nov 2011
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Patricia Kill
Patricia Kill, News International process transformation director, says over the next two years, agencies and publishers alike are compelled to either start, or continue investing to replace existing print-centric systems as the demand for multimedia campaigns intensifies...
31 Oct 2011
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David Brennan
I have it on good authority that Chris Anderson, editor-in-chief of Wired, recently prepared to present a 'TV is Dead' presentation at a major international conference, only to be given a last minute jolt when he was told that many of the assumptions he had made in his speech were completely at odds with the accepted data.
31 Oct 2011
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James Whitmore
James Whitmore, managing director at Postar, gives a low-down of the London Film Festival...
28 Oct 2011
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Liz Jaques
In a week that saw believers in paid-for content win a debate against the 'freemium' model, Apple's new Newsstand service has been praised for helping drive publisher revenues and subscriptions.
28 Oct 2011
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Liz Jaques
Simon Andrews, founder of the full service mobile agency addictive!, on the 'smaller' players - Nokia and Sony...
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