SEARCH
Results categorised as Opinion
14 Oct 2011
|
Paper Boy
So what effect has The Guardian's 20% cover price rise had on its sale? Well, its hard to tell from the audited data in the public domain. September's ABC tells a pretty gloomy story.
13 Oct 2011
|
David Brennan
The morning session at this year's MediaTel Group Connected TV Experience conference was in danger of breaking out into violent agreement at times, but was all the more informative for it, as a new consensus is emerging regarding what 'connected TV' actually means and where the opportunities lie.
13 Oct 2011
|
Raymond Snoddy
Raymond Snoddy gives an insight from Tuesday night's launch and accompanying debate of the near-instant book 'Mirage In The Desert? Reporting the Arab Spring' - a book which tracks who 'won' and who 'lost' the media battle...
12 Oct 2011
|
David Brennan
What was always seen as TV's greatest weakness - its passive audience - is actually its greatest strength. It's a fact of life that the predominant mindset when we are watching TV is "entertain me... but don't make it too hard!"
11 Oct 2011
|
Jim Marshall
Jim Marshall says we need to review exactly how connected TVs, mobile phones and iPads etc are going to impact overall viewing and then get into a serious debate about effectively starting again with a single research system measuring cross media/platforms audiences...
10 Oct 2011
|
Neil Sharman
Neil Sharman, head of research and analysis, Telegraph Media Group, says that in tough times ad-land needs a monument of hope. He unveils the kind of statue he has in mind...
07 Oct 2011
|
Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on Steve Jobs, the iPhone 4S and what is next for Apple...
05 Oct 2011
|
Raymond Snoddy
Raymond Snoddy asks whether the mainstream media plays a crucial role in defining the agenda of social media - rather than the other way around?
04 Oct 2011
|
Dominic Finney
Dominic Finney, director at digital consultancy FaR, says Facebook at its heart is the most networked company in the world and therefore has the ability to pool the greatest single mass of noise around your brand...
04 Oct 2011
|
Greg Grimmer
Greg Grimmer wonders whether TV is actually more imbecilic than ever...
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer