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Results categorised as Opinion
06 Nov 2024
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Cecilia Dones
Use of synthetic data is only set to grow and success depends on marketers' ability to balance innovation with ethical considerations and consumer trust. Here are some key considerations.
05 Nov 2024
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Jan Gooding
Without a system of knowledge covering generally accepted truths, we will live in a world where decisions are not based on evidence but on the corrupt and vested interests of a few. High-quality journalism has never been more vital.
04 Nov 2024
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Rachel Peace
Combining the creative thinking and problem-solving ability of neurodiverse people with the processing power of AI could lead to unprecedented fresh perspectives.
01 Nov 2024
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Mike Follett
The latest research from Ebiquity and Lumen has shown that, on a basic level, we can probably use attention to predict profit. But it has also revealed something important about human desire.
31 Oct 2024
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Jon Watts
Europe's TV landscape is evolving rapidly, paving the way for a programmatic marketplace. It's in every stakeholder's interest to collaborate on key issues such as standardisation and measurement.
31 Oct 2024
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Paul McGee
The array of measurement solutions provide an abundance of subjective information and a scarcity of actionable truth. Advertisers need to keep it simple by focusing on transparency and robust experiments.
31 Oct 2024
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Ian Daly
The answer depends on whether the question is referring to viewing, inventory or investment.
30 Oct 2024
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Lori Meakin
The gender agenda has become a polarised topic. Three leading women in journalism shed light on the issues at stake and what we can do about it at a recent Wacl panel.
30 Oct 2024
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Raymond Snoddy
As US election day approaches, the actions of four billionaires have shown that integrity in the media no longer matters and personal interests rise above all else.
29 Oct 2024
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Aoibhinn McBride
As the government's initiative to boost the labour market progresses, businesses would do well to look at the benefits highlighted by 4 Day Week Global.
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