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Results categorised as Opinion
08 Apr 2025
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Jan Gooding
If you want to drive change, learning that people are actively working against you can be hard, but they may have a point. By listening to them and making adjustments, you can still make progress.
07 Apr 2025
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Omar Oakes
It’s time we stopped performing thought leadership and started pursuing actual thought if we want the industry to be better.
04 Apr 2025
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Ian Dowds
In theory, all the online audience data now available allows us to optimise the way we work. But does it truly improve efficiency and effectiveness? This is fiercely debated.
03 Apr 2025
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Dan Chapman
Looking at the evolution of brand marketing and media planning by vertical, UM's Dan Chapman explores how AI will transform every stage of the consumer journey and why brand essence matters in this new era.
03 Apr 2025
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Nick Manning
The show proves that world-class content transcends borders and the British creative industries urgently need support and investment. Chris Bryant, please take note.
02 Apr 2025
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Raymond Snoddy
While the Beeb trumpets its role in delivering trusted, impartial news around the world, it's difficult to see the way it handled the axing of HardTalk as anything other than an act of vandalism.
01 Apr 2025
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Jon Watts
A fragmented marketplace, divergent trading models and tension around data and pricing are limiting long-term growth in programmatic TV. Collaboration is key here.
31 Mar 2025
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Matt Payton
Although podcasts and streaming are a significant part of the audio offer, there has been little analysis on their true scale and the benefits for advertisers. Let's change that.
28 Mar 2025
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Matt Bourn and Seb Munden
One year on from our book, we now have more case studies that show being sustainable increases competitiveness, future-proofs business, engage new customers and attracts the best talent.
27 Mar 2025
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Nick Louisson and Sam Tomlinson
Isba and MediaSense can’t make this complexity disappear, but we have collaborated to publish a short paper setting 10 key considerations to help guide marketers through this landscape.
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