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Results categorised as Opinion
22 Aug 2012
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Alistair Hill
Alistair Hill, CEO of On Device Research, says mobile brings advertisers and users closer to real world commerce transactions, providing the opportunity to bring mobile advertising CPMs in line with online CPMs...
22 Aug 2012
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Raymond Snoddy
As Netflix pursues its assault on the UK market, Raymond Snoddy analyses the four-way OTT battle, as well as the latest Thinkbox and Deloitte research studies...
21 Aug 2012
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The Media Leader Staff
Founder and CEO of Proxama, Neil Garner, examines what sort of impact Google's wallet proposition will have on the market...
20 Aug 2012
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Bryan Scott
Bryan Scott, marketing communications director at Metro,on why many brands are now ensuring that mobile is not just part of their marketing mix, but core to their purpose....
20 Aug 2012
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Michael Bayler
Michael Bayler, strategist and author, Bayler & Associates, on automated value...
20 Aug 2012
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Matthew Breen
Matthew Breen, head of video / vision account manager at MPG Media Contacts, on the latest X Factor series...
15 Aug 2012
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Raymond Snoddy
Raymond Snoddy on the complex challenges facing the BBC's in-coming director general George Entwistle...
14 Aug 2012
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Jim Marshall
Jim Marshall on why TV has never been either more powerful or more intimate: Now that the BBC has proved TV's credentials during the Olympics, it will be fascinating to see whether Channel 4 can continue this during the Paralympics, but this time with ads...
13 Aug 2012
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Ellie Edwards
Ellie Edwards, MD at QUISMA: Now that the dust has slightly settled on the D-Day of 25 May, let's take a look at the effects that the EU e-privacy directive has had within Europe...
10 Aug 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, says during the Olympics we are seeing two-screen come to life, with people expecting to see what they want, when they want, on whatever device they choose...
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