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Results categorised as Opinion
08 May 2025
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Melike Amin
Subtitles have become standard fare for consumers. They must become part of advertisers' creative toolkit, too.
07 May 2025
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Raymond Snoddy
News outlets must properly interrogate Farage and Reform on how effectively they run things, not report uncritically on the social division they stir.
07 May 2025
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Lydia Martin
Brands must earn Gen Alpha's attention through genuine value, not just intrusion. That means choosing empathy over ego and purpose over performance.
06 May 2025
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Jan Gooding
Let's be frank: we all get older. Does the industry need to consider the missed opportunity of both hiring and targeting older generations?
06 May 2025
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Omar Oakes
Celebrity journalism has often blurred the line between PR and reality — but the Bernard Bale story reveals just how far you can go when no-one asks questions.
02 May 2025
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James Rosewell
The industry can continue to share data, enabling personalised advertising, measurement, fraud control and more, and competition has been supported. However, this isn't over yet.
02 May 2025
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Robert Cootes
As social platforms seek to capture share from the open internet and differentiate themselves in a crowded market, they are developing new capabilities that could benefit brands.
01 May 2025
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Simon Carr and Tessa LeGassick
To cut through the noise, brands must focus on genuine engagement. It requires a complex understanding of attention that varies based on brand and consumer interactions with devices, content, media and platform.
30 Apr 2025
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Raymond Snoddy
From the new Observer to Ofcom's new code to the BBC review, the UK's biggest media names have a chance to prove their worth right now.
28 Apr 2025
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Frank Plähn
How do you measure reach, frequency and performance when your audience is everywhere? The opportunity now is not just to fix measurement but to rethink it — from the ground up.
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