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Results categorised as Opinion
18 Dec 2024
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Bob Wootton
A focus on transparency, indies versus holdcos, predators circling legacy brands… 2025 will see some big wins for those who make the right bets and fight the good fight.
17 Dec 2024
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Omar Oakes
For my last column as editor-in-chief, I'd like to sign off with a celebration of those that best demonstrated The Media Leader's values of disruption, inclusion, courage and excellence this year.
17 Dec 2024
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Paul Edwards, Karl Weaver and Chad Wollen
The Henley Centre's influential Media Futures 1999 analysed how the internet would impact businesses and consumers. Its authors look at how it helps us go about looking at the future of AI now.
17 Dec 2024
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Louise Scodie
From supporting managers in their mental wellness to handling the summer parenting juggle to fighting sexual harassment, Nabs shares its key themes in 2024.
16 Dec 2024
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Mattia Fosci
First-party data is still marginal in the programmatic ecosystem due to four key perceived problems. But the real problem is the industry's addiction to ID.
16 Dec 2024
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Cameron Davies
Neurodivergence can unlock opportunities to improve advertising relevance and effectiveness. Here's where we can start.
13 Dec 2024
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Richard Davis
To truly minimise the industry’s environmental impact and create transformation across the ecosystem, advertising and media businesses must examine their own emissions.
11 Dec 2024
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Raymond Snoddy
Coverage of Syria showed our media can still mobilise journalistic resources to explain the significance of a foreign story. But it would be even better if it could also focus its attention on other ills facing society.
10 Dec 2024
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Nicola Kemp
We are not destined to be rivals. Think carefully about what you need to unlearn. Be intentional about challenging a culture that routinely holds women to impossible standards.
10 Dec 2024
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Omar Oakes
When Omnicom and IPG merge, nothing really changes apart from some agency brands get shut down and a lot of people lose their jobs. The big holding groups remain one homogenous blob.
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