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Results categorised as Opinion
10 Jun 2025
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Nicola Kemp
While industry big-hitters embraced SXSW London to make generic statements about what they are building with AI, we are collectively ignoring the people we have broken.
09 Jun 2025
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Luke Bristow
YouTube's size makes it irresistible to marketers. This is how brands can play the platform without getting played.
06 Jun 2025
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William Jones
Today's CTV market demands accountability and outcomes from investment. With Europe still lagging behind the US, transparency is key here.
06 Jun 2025
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Karin Seymour
Women's sport should be seen as firmly part of the mainstream now, and brands should be aware of the opportunity to connect with fans around player stories, writes Sky Media's Karin Seymour.
05 Jun 2025
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Katie Lee
The marketing sector has no reason to be built on school results. We have a duty to represent the richly diverse population in both our internal teams and the work we produce.
05 Jun 2025
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Amanda Rottier
A direct-to-consumer model can help news organisations win in a fragmented environment by incentivising them to foster deeper connections with an audience that is opting in to their product.
04 Jun 2025
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Raymond Snoddy
If Reform is claiming, as it is, to be a party capable of governing this country, then the media must subject it to the same kind of scrutiny applied to Labour or the Conservatives.
04 Jun 2025
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Marc Guldimann
When done properly, with better metrics and a focus on real outcomes, principal-based trading can align agency and advertiser interests and deliver superior results.
03 Jun 2025
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Nick Manning
The big platforms continue to grow and brands keep pumping the fruit machine for that ill-defined 'win'. But agencies can win this match against the giants.
03 Jun 2025
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Jan Gooding
I have made big mistakes during my career and they have all cost myself or the organisation. But there is no doubt that learning from our mistakes make us better at our jobs.
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