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Results categorised as Opinion
03 Dec 2014
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Raymond Snoddy
Is it time the UK's public service broadcasting rivals finally worked together to shake more money free from the US players?
02 Dec 2014
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Phil Macauley
2015 needs to see the end of click-based measurement argues Phil Macauley, EU managing director, Quantcast.
01 Dec 2014
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Rhys McLachlan
TV is one of the fastest-moving areas of programmatic advertising, says Videology's head of global TV strategies, Rhys McLachlan. Is the ad tech industry ready to deliver?
01 Dec 2014
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Dominic Mills
As the ASA bans a string of 'misleading' YouTube videos featuring Oreo biscuits and well-known vloggers, Dominic Mills says getting native advertising wrong threatens to poison what could be a great platform.
27 Nov 2014
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Glen Wilson
As the UK prepares for the one of the biggest shopping days of the year, Posterscope's Glen Wilson looks at how retailers can use out-of-home to really reap the rewards.
26 Nov 2014
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Raymond Snoddy
From the DMGT reporting fantastic profits, to the launch of a new newspaper in the heart of London, it's been a great week for the UK's press, writes Raymond Snoddy. Can the industry keep it up?
26 Nov 2014
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Natalie Mazer
Despite industry reservations, AudienceScience's Natalie Mazer argues that TV should embrace programmatic sooner rather than later.
25 Nov 2014
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Simon Stanforth
With the help of new consumer data from Sky, Starcom MediaVest Group's Simon Stanforth says there are five common myths to be debunked when it comes to video.
24 Nov 2014
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Dominic Mills
Media agencies have a tough road ahead of them, writes Dominic Mills - but they can reach the promised land.
24 Nov 2014
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Tash Whitmey
The imperative for brands to adapt to the consumer has never been greater, says Havas EHS' Tash Whitmey - so where do they begin?
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