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Results categorised as Opinion
03 Jul 2025
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Simon Carr
Synthetic research can be a game changer for media strategists — so long as its limitations are taken into account.
02 Jul 2025
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Raymond Snoddy
Davie's authority has been undermined by his handling of Bob Vylan's Glastonbury set and the refusal to pick up a new documentary on Gaza. But it's the accumulation of controversies that could be his ultimate undoing.
02 Jul 2025
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Aisling Conlon
Government recognises the ad industry for its role in driving growth at an opportune time for expanding international business.
01 Jul 2025
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Jan Gooding
Equality within the workplace benefits both people and profit — yet there is push for tides to turn back towards traditional roles.
01 Jul 2025
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Chris Dunne
After a rainbow-free Cannes and near-silence from brands this Pride Month, it’s now up to us to help make our industry’s LGBTQIA+ talent feel valued, included, and able to thrive, writes Outvertising’s Chris Dunne.
30 Jun 2025
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Hannah Buitekant
This year’s Cannes Lions reinforced that, while the pace of innovation continues to accelerate, the core challenges for media and advertising remain remarkably consistent: how to earn attention, build trust, and deliver meaningful outcomes for both brands and consumers.
30 Jun 2025
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Omar Oakes
We ban smartphones from our kids, but design media plans that depend on them. If mobile screen time has now overtaken TV, isn't it finally time to do something about this contradiction?
30 Jun 2025
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Lydia Esler
Humility could be the the industry's most underrated growth strategy when it comes to reaching the long tail.
27 Jun 2025
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Denise Turner
As Denise Turner leaves Route, she shares what she learned about running a business, how JICs work and Route's superpower.
27 Jun 2025
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Jamie Credland
Publishers made a strong business case for investing in news at Cannes this year amid changes to search and developments in AI. But paradoxes remain over brand safety, sustainability, and economic realities.
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