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Results categorised as Opinion
14 Sep 2015
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Ben Rickard
MEC's Ben Rickard, head of mobile, EMEA, explains how the new iPhone and iOS 9 are set to disrupt the advertising industry.
14 Sep 2015
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Rubbi Bhogal-Wood
Primesight's Rubbi Bhogal-Wood wonders how brand marketing can make the most of a very new and universal digital language.
14 Sep 2015
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Dominic Mills
Lies, obfuscation and the start of a full-blown war? Following Jamie Oliver's TV show about sugar in our diets, Dominic Mills picks apart Coke's responsive advertising campaign.
09 Sep 2015
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Raymond Snoddy
There's something strange going on at the moment, which is quite difficult to get your head around, writes Raymond Snoddy.
07 Sep 2015
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Tom George
MEC's Tom George explains why the beta launch of the first stage of BARB's Project Dovetail is such an important milestone for the UK television and video industry.
07 Sep 2015
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Dominic Mills
There are some object lessons in Ikea's latest advertising approach for other multinational brands, writes Dominic Mills.
03 Sep 2015
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Douglas McArthur
Data science and digital tech have captured the attention of the ad business - but don't forget about the people, writes UKOM's Douglas McArthur.
02 Sep 2015
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Raymond Snoddy
The latest Newsworks campaign should be seen as a decent and worthwhile piece of work promoting national newsbrands - but the next step must have a stronger focus on celebrating journalism.
02 Sep 2015
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Geoff Copps
How can media agencies take advantage of artificial intelligence to deliver planning insight? Geoff Copps explores.
02 Sep 2015
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David Brennan
We need to move our attention away from the micro moments - where brands display their meaningfulness - towards the magic moments where those brands are built, writes David Brennan.
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