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Results categorised as Opinion
30 Mar 2016
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Raymond Snoddy
Is the Boston Globe, renowned for its investigative journalism, about to go down the same route as The Independent, wonders Raymond Snoddy.
29 Mar 2016
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Bob Wootton
Will the WPP boss's success percolate through the organisation to the thousands who prop it all up, wonders Bob Wootton. Plus: Exterion's tube win, ad effectiveness and clumsiness at Channel 4
29 Mar 2016
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Tom Moran
Now The Independent has shut down its print operations, TH_NK's Tom Moran looks at what changes it will need to make as it heads into the digital wilderness.
29 Mar 2016
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James Whitmore
The approach to communications has remained pretty much unchanged for a lot longer than we realise, even if most of the detail is different, writes James Whitmore.
23 Mar 2016
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Beckie Goodfield
From real-time optimisation, to storylines that progress across different screens, Ipsos Connect's Beckie Goodfield examines the game-changing developments for TV and its advertising.
23 Mar 2016
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Raymond Snoddy
As the UK's TV audience measurement body releases its first ever Television Landscape Report, Raymond Snoddy crunches the digits for himself.
22 Mar 2016
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Chris Le May
Before any form of programmatic TV can progress in the UK, we must understand exactly how it is defined - and what might prevent its uptake amongst advertisers, writes DataXu's Chris Le May
21 Mar 2016
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Dominic Mills
With the reputational disaster engulfing JWT, some interesting - and risible - job titles emerging from the woodwork, and Campaign's annual league tables and school reports, it's been a busy week in adland.
18 Mar 2016
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James Patterson
Sponsored content: It's time for TV buyers to demand the same level of performance they've come to expect online, writes The Trade Desk's James Patterson.
17 Mar 2016
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Dominic Mills
A few months ago Dominic Mills was deeply cynical of the Internet of Things. Now, thanks to some inspiring research from Mindshare, he's not so sure. Usefulness and convenience might convince him there's real media value...
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