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Results categorised as Opinion
28 Sep 2015
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Amit Kotecha
Quantcast's Amit Kotecha argues that the adoption of programmatic will only be driven upwards if we do much more than just advance the methodologies surrounding execution.
28 Sep 2015
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Dominic Mills
It's time for some 'nudge' thinking or choice architecture to help reframe the proposition to consumers, Dominic Mills believes
24 Sep 2015
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Alicia Navarro
Alicia Navarro, CEO and co-founder of Skimlinks, has digested dmexco 2015 - and found it to be a surprisingly teetotal occasion.
23 Sep 2015
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Richard Marks
Richard Marks of Research The Media asks whether the myBBC initiative is the right response to the growth of personalised content, or is it perhaps the BBC's role to give us what we didn't know that we wanted?
23 Sep 2015
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Raymond Snoddy
The piggate scandal is proof that print journalism still holds huge power over digital, writes Raymond Snoddy.
21 Sep 2015
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Denise Turner
Change can bring uncertainty and there are some that interpret the growth of digital as a nail in the coffin for newspapers - but this is hugely misleading, writes Newswork's Denise Turner.
21 Sep 2015
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Dominic Mills
Dear readers, Dominic Mills requests your trusted advice to help him prepare for a potentially awkward encounter...
18 Sep 2015
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Chris Blackhurst
Ahead of The Future of National Newspapers conference next week, Chris Blackhurst, former editor of the Independent and who will be chairing the event, wonders whether the medium has any future at all...
15 Sep 2015
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Raymond Snoddy
Raymond Snoddy reports on this year's International Broadcasting Convention - where all anyone wanted to do was talk about Netflix.
15 Sep 2015
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Alistair Dent
How can advertisers help consumers better understand - and trust - how their data is being used? iProspect's Alistair Dent explores.
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