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Results categorised as Opinion
18 Jul 2025
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Dan Black
There's a lack of understanding of CTV's scale and value, even as people are watching more content on screen. This presents a great opportunity for brands.
17 Jul 2025
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Nick Manning
In a questionable open web, there is little evidence yet that 'curation' and accountability for 'outcomes' are effective and improve transparency. So what needs to change?
16 Jul 2025
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Justin Sampson
As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.
16 Jul 2025
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Raymond Snoddy
…then two arrive at the same time. What the organisation does with these findings is crucial to its credibility and future.
15 Jul 2025
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Elliott Millard
Real brand safety means choosing media environments, like news, that stop harmful content at source — not environments that brag about their clean-up operations.
15 Jul 2025
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Nabs team
Clubs, activities, days out… the summer holidays — beloved by kids, dreaded by their grown-ups — are upon us. Parents at Nabs share their thoughts for this notorious juggle.
14 Jul 2025
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Omar Oakes
WPP’s new CEO has an extraordinary CV. But Rose's appointment signals a deeper crisis in advertising: the people running it no longer believe it’s a creative business.
11 Jul 2025
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Kim Berkin
Saying no or goodbye is hard. But to build a resilient, high-performing agency fit for growth, you have to be courageous enough to enforce a client filter.
10 Jul 2025
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Chetan Murthy
When advertising experiences dehumanise, the data we get back from them is equally shallow. So we optimise for the wrong things and stop connecting with people.
09 Jul 2025
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Brett Aumuller
Connections matter at Sky Media and there are four key ways that this drives impact for advertisers.
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