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Results categorised as Opinion
10 Nov 2015
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Mark Middlemas
There are valuable lessons to be learned from the personal data economy, writes RadiumOne's Mark Middlemas.
10 Nov 2015
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Steven Barnett
The Press Recognition Panel was painstakingly put together in a manner that will guarantee complete insulation from any conceivable political interference or pressure, writes professor Steven Barnett.
09 Nov 2015
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Dominic Mills
It's time procurement departments bothered to see what media agencies can really - and brilliantly - do, writes Dominic Mills.
09 Nov 2015
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Steve Jenkins
It might come as a surprise to some, but efficient and intelligently targeted campaigns can be achieved through the doordrop media channel, writes Steve Jenkins, head of insight at Whistl.
04 Nov 2015
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Raymond Snoddy
In the face of challenges from government, the quality press should abandon its search for regulatory perfection and make common cause with the more raucous end of the market, argues Raymond Snoddy.
03 Nov 2015
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Bill Swanson
PubMatic's Bill Swanson explores the growing challenges for publishers in a programmatic world.
02 Nov 2015
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Dominic Mills
Media agencies must wish they could operate, like Bond product placement, in a world where there are no rules or ratecards.
02 Nov 2015
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Abby Carvosso
Publishers need to come together to help brand marketing in a time of crisis, says Bauer Media's Abby Carvosso.
29 Oct 2015
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The Media Leader Staff
As Rajar publishes its third quarter results for the radio market, Carat's AV planning team assesses the data.
28 Oct 2015
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Raymond Snoddy
There are enough meaningful developments from alternative news organisations to cement a profitable future - but challenges remain.
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