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Results categorised as Opinion
07 Dec 2015
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Alan Brydon
Outsmart, the new marketing body for the OOH industry, launched three months ago with a mission to understand what can take the sector to the next level. Here, its chief executive, Alan Brydon, explains what happens now.
07 Dec 2015
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Dominic Mills
Call the lawyers, make them feel morally dirty or try out a new 'diplomatic' tech? Try and get past this mock 'freewall' and find out...
03 Dec 2015
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Jay Stevens
Working with the competition might induce anxiety - but it could also prove a turning point for traditional media, writes Rubicon Project's Jay Stevens.
02 Dec 2015
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Raymond Snoddy
The outcome of moving BBC Three online could point a finger to the future - or serve as a stark warning, writes Raymond Snoddy.
30 Nov 2015
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Paul Smith
Ahead of this week's Future TV Advertising Forum, BARB's Paul Smith explains why establishing the right metric for measuring viewing behaviour online is so important.
30 Nov 2015
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Dominic Mills
New research finally reveals how Volkswagen, as a premium brand, has been impacted by the emissions scandal. Good luck advertising their way out of this one, writes Dominic Mills.
30 Nov 2015
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Jamie West
As 2015 draws to a close, Sky Media's Jamie West reflects on TV's crowning achievements and current challenges - and gives his thoughts on what next will have in store.
26 Nov 2015
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Chris Blackhurst
If you're going to charge £3.99 to a young readership that may not be flush with cash, you need to offer something unique - not content that can freely be found elsewhere, writes Chris Blackhurst.
25 Nov 2015
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Raymond Snoddy
The Culture Secretary can huff and puff with his Charter Review, but some decisions look like they are now being made above him.
24 Nov 2015
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Tim Greatrex
After the Sun's U-turn on its paywall policy, is it time for other publishers to be more open-minded about current monetisation strategies, asks Tim Greatrex, founder of Rezonence.
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