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Results categorised as Opinion
02 Aug 2016
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Joe Lewis
Looking at playback data shows that we've been hoarding some TV programmes for up to eight years, discovers BARB's Joe Lewis. Does certain content never get old or are we just nostalgic?
01 Aug 2016
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Tess Alps
It's time agencies and advertisers asked themselves serious questions about the media world they are creating through their investment decisions, writes Tess Alps.
01 Aug 2016
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Calum Smeaton
Advertisers need to make television work better for viewers, writes TVSquared's Calum Smeaton
29 Jul 2016
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Mario Yiannacou
We need to change the way we act or ad effectiveness will continue to deteriorate, writes ISBA's Mario Yiannacou
28 Jul 2016
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Torin Douglas
Thirty years ago this month, the Tory leader had the BBC firmly in her sights. Torin Douglas charts a battle that still rages on today.
27 Jul 2016
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Raymond Snoddy
Kelvin MacKenzie's hijab outburst speaks to serious issues about where the limits of freedom of speech should be drawn and what constitutes TV visual impartiality in a multi-cultural society, writes Raymond Snoddy.
26 Jul 2016
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William Hanmer-Lloyd
In the first of a three-part series, Total Media's William Hanmer-Lloyd looks at how behavioural science and emerging technologies can improve the way we advertise
25 Jul 2016
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Ian Reynolds
Brands should respect the consumer's need to switch off from digital, writes Ian Reynolds, CEO at KBH On-Train Media
25 Jul 2016
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Dominic Mills
Dominic Mills argues that the evidence supposedly meant to demonstrate ad effectiveness is just too feeble to truly work
20 Jul 2016
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Raymond Snoddy
As Karen Bradley replaces John Whittingdale as Secretary of State for Culture Media and Sport, it's time to act decisively on a number of key media issues, writes Raymond Snoddy
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