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Results categorised as Opinion
05 Sep 2016
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Tim Elkington
Digital advertising has been taking some serious flak recently - it's about time we remembered the positives, writes Tim Elkington.
02 Sep 2016
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William Hanmer-Lloyd
Coke tastes better once we know what brand it is and expensive wine tastes better than the cheap stuff - or at least that's what we think. William Hamner-Lloyd explores how brands can prime consumers to their advantage...
31 Aug 2016
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Bob Wootton
Following the decision to leave the EU, forward visibility of ad spending remains sketchy - but it's certainly not the end of the world, argues Bob Wootton. Plus: AI turns media planning and buying on its head.
31 Aug 2016
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Raymond Snoddy
Have traditional broadcasters really hit a stale patch, stifled by a love for nostalgia and a reluctance to innovate? Raymond Snoddy dissects the latest in a series of assaults on television
30 Aug 2016
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Heather Andrew
Using the latest techniques in neuroscience, Heather Andrew, UK CEO of Neuro-Insight, evaluates some of the biggest Olympic ads.
30 Aug 2016
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Torin Douglas
Torin Douglas charts the rise of the independents - from 1986's cottage industry to the unstoppable super indies of today
30 Aug 2016
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Dominic Mills
As a new price war looms, supermarket advertising is about to get very interesting, writes Dominic Mills.
24 Aug 2016
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Raymond Snoddy
From the BBC's annoying channel-swapping, to NBC's terrible adverts-to-sport ratio, how is the way we watch major sporting events changing, asks Raymond Snoddy
24 Aug 2016
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Charlotte Summers
Polite, bullish or technical? How should online publishers respond to visitors using adblockers, asks Charlotte Summers.
24 Aug 2016
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Anto Chittilappilly
It's time to build a bridge if marketers are to achieve a clearer view of entire campaigns, writes Visual IQ's Anto Chittilappilly.
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