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Results categorised as Opinion
13 Feb 2016
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Alex DeGroote
The Independent is to cease print operations and face a wholly digital future - is this the beginning of the end for the print newspaper sector, asks media analyst Alex DeGroote.
12 Feb 2016
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The Media Leader Staff
Experts from MediaCom, Amplifi and Manning Gottlieb OMD react to the latest Consumer ABC release.
11 Feb 2016
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The Media Leader Staff
As Vogue turns 100, media experts share their thoughts on what has made the magazine such a success - and what its long-standing credibility means for advertisers both now and in the future.
10 Feb 2016
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Raymond Snoddy
Does such detailed coverage amount to media madness - or a hangover from the past when there was supposed to be a special relationship between our two countries?
10 Feb 2016
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Stuart Smith
For TV and digital to work to their full potential, advertisers must accept that overcoming the hurdles to bring them together is worthwhile, writes Mediaocean's Stuart Smith.
09 Feb 2016
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Heather Andrew
Neuro-Insight's CEO, Heather Andrew, exclusively sheds light on the subconscious impact of five of the latest holiday ads.
08 Feb 2016
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Liz Duff
The Super Bowl has once again highlighted the power and appeal of the live TV ad-spot - but advertisers need to do more to keep viewers glued to their screens, argues Total Media's Liz Duff.
08 Feb 2016
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Dominic Mills
From a relentless scrapper to an agency that offers free cuddles, Carat has turned into a very different beast over the last 18 months. It's a tale of our times, writes Dominic Mills.
05 Feb 2016
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The Media Leader Staff
As Rajar publishes its fourth quarter results for the radio market, Newsline presents analysis of the findings from Ipsos Connect and Carat.
04 Feb 2016
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James McDonald
EXCLUSIVE: The largest single ad channel in the UK is finally set to witness a decrease in adspend this year. Warc's James McDonald reports.
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