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Results categorised as Opinion
30 Jul 2025
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Raymond Snoddy
Britain's right-wing press are offering uncritical support for Trump's immigration policies, even as they infringe on civil liberties and the rule of law. It begs the question: are the Sun, Times, Mail and Express moving to back Reform?
30 Jul 2025
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Ian Whittaker
Every part of a business must ensure marketing maximises its contribution to top- and bottom-line growth as well as the share price.
29 Jul 2025
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Ben Waters
The demanding, unpaid, and often hidden role of caregiving impacts countless professionals who work in the advertising industry, but there are ways to better support them.
28 Jul 2025
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Omar Oakes
TV has earned trust because its numbers are verified, scrutinised and benchmarked. Social media? Not so much. Google needs to decide where YouTube stands.
25 Jul 2025
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Joel Turner
When was the last time you heard someone talk about an online ad? We need to get comfortable not being able to measure everything and focus on powerful creative messaging.
24 Jul 2025
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Hannah Mirza
How do you create a long-term strategy when everything is changing almost daily? This is how marketers can future-proof themselves, whatever happens.
23 Jul 2025
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Raymond Snoddy
Could the WSJ lawsuit indicate a shifting of favour within the Murdoch media empire to another Republican as the tide goes against Donald Trump?
22 Jul 2025
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Matt Sanders
It's impossible to keep up with AI. Instead, enhance your human capabilities so you can harness and challenge the new frontier.
21 Jul 2025
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Mariana Carvalho-Jones
The rise of platforms has left brands with little insight into how their spend is used, who is benefiting from it and whether those actors are behaving responsibly.
18 Jul 2025
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Peter Wallace
As the media industry braces itself for consolidation and AI earthquakes, are agencies and adtech combining to find a new, client-centric path?
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