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Results categorised as Opinion
23 Mar 2016
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Beckie Goodfield
From real-time optimisation, to storylines that progress across different screens, Ipsos Connect's Beckie Goodfield examines the game-changing developments for TV and its advertising.
23 Mar 2016
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Raymond Snoddy
As the UK's TV audience measurement body releases its first ever Television Landscape Report, Raymond Snoddy crunches the digits for himself.
22 Mar 2016
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Chris Le May
Before any form of programmatic TV can progress in the UK, we must understand exactly how it is defined - and what might prevent its uptake amongst advertisers, writes DataXu's Chris Le May
21 Mar 2016
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Dominic Mills
With the reputational disaster engulfing JWT, some interesting - and risible - job titles emerging from the woodwork, and Campaign's annual league tables and school reports, it's been a busy week in adland.
18 Mar 2016
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James Patterson
Sponsored content: It's time for TV buyers to demand the same level of performance they've come to expect online, writes The Trade Desk's James Patterson.
17 Mar 2016
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Dominic Mills
A few months ago Dominic Mills was deeply cynical of the Internet of Things. Now, thanks to some inspiring research from Mindshare, he's not so sure. Usefulness and convenience might convince him there's real media value...
16 Mar 2016
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Raymond Snoddy
The Sun's 'Queen Backs Brexit' headline is almost certainly so exaggerated as to amount to inaccuracy, writes Raymond Snoddy - so what does it mean for both the newspaper and the regulators?
16 Mar 2016
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Mike Colling
Simply blocking the ad blockers is not a sustainable approach, writes MC&C's Mike Colling. There is another way, however...
16 Mar 2016
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Torin Douglas
Continuing his examination of a defining year in media, Torin Douglas takes us back to March 1986 - and a disaster waiting to happen for Eddy Shah and the UK's first full-colour newspaper.
15 Mar 2016
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Giles Cottle
Taken on its own, data isn't a silver bullet, writes Genius Digital's Giles Cottle - it takes a special type of artist to truly make it work
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