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Results categorised as Opinion
22 Feb 2017
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Raymond Snoddy
It's time big sports rights owners plucked up the courage to take a more sophisticated view of their long-term interests rather than maximising profits, writes Raymond Snoddy.
21 Feb 2017
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Steve Doyle
By solely focusing on viewability, we might be damaging a campaign's chances of real success, writes Steve Doyle.
21 Feb 2017
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Chris Bennett
Chris Bennett explains how advertisers should navigate the increasingly mirrored offerings from social video platforms.
20 Feb 2017
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Dominic Mills
As P&G throws down the gauntlet and The Times goes for the jugular over digital advertising, it's turned into a serendipitous time for some organisations, writes Dominic Mills - let's just hope they don't squander it.
15 Feb 2017
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Raymond Snoddy
Three years on from the launch of London Live, Raymond Snoddy analyses the current state of the market - and argues things have not been as catastrophic as many first expected.
15 Feb 2017
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Daniel de Sybel
Infectious Media's Daniel de Sybel looks at why the next wave of programmatic innovation is likely to come from Europe.
14 Feb 2017
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Julia Smith
Ad fraud and transparency are back at the top of the agenda. Forensiq's Julia Smith offers advice on what steps the industry should be taking to ensure a cleaner digital future.
13 Feb 2017
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Dominic Mills
Are News Corp’s efforts to create a safer environment for advertisers the equivalent of a pea-shooter taking on the nuclear weaponry of the fake, the faux and the fallacious, wonders Dominic Mills
08 Feb 2017
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Raymond Snoddy
A culture of rebuttal coming up from the crowd - which is then magnified by the mainstream media - is doing more than just keeping Trump and his cronies in check, writes Raymond Snoddy.
06 Feb 2017
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James Glendennan
Is a joint sales operation for the newspaper market ever going to materialise? Media analyst James Glendennan investigates.
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