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Results categorised as Opinion
18 Jul 2016
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Dominic Mills
There are two fundamental problems with digital, writes Dominic Mills - but are they enough to swing the pendulum back in print's favour?
15 Jul 2016
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The Media Leader Staff
As the IPA publishes its latest Bellwether Report for Q2 2016, senior figures from around the industry react to the results.
14 Jul 2016
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Richard Marks
Experts believe that advertisers should use newsbrands more, but will their message be heard, asks Research the Media's Richard Marks
13 Jul 2016
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Raymond Snoddy
From the recent Tory leadership race, to the Chilcot inquiry and Iraq war, newspapers still very much set the political agenda, writes Raymond Snoddy - but not always for good...
13 Jul 2016
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Richard Shotton
Just like a grizzly and failed measure to stop the bubonic plague, digital advertising is in danger of facing some unintended consequences, writes Zenith's Richard Shotton
13 Jul 2016
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Rufus Olins
Newsworks CEO Rufus Olins puts forward his case for why advertisers should start reinvesting in newspapers
12 Jul 2016
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Jeremy Pounder
AI interfaces and chatbots could be revolutionary for brands - but only if they strike the right balance between human and machine interaction, writes Mindshare's Jeremy Pounder
11 Jul 2016
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Dominic Mills
Artificial Intelligence might be about to become the next big brand tool - but where do agencies fit in, wonders Dominic Mills - plus: why Facebook has forced media owners into a tailspin
11 Jul 2016
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Jane Ostler
Social media and search data can be informative for brands, but only if they can find meaning in the billions of datapoints, writes Millward Brown's Jane Ostler
06 Jul 2016
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Raymond Snoddy
From TV to newspapers, share prices in media companies have fallen since the EU referendum. Will things stabilise? Don't count on it, writes Raymond Snoddy
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