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Results categorised as Opinion
15 Aug 2016
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Dominic Mills
As the gender debate kicks into overdrive, Dominic Mills - with the help of some industry contacts - examines why women do so well in media agencies, and what we can learn from this.
10 Aug 2016
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Raymond Snoddy
Many journalists view Trump as a high-risk demagogue - but is that a good enough excuse for them to throw their best-practice textbooks out of the window, asks Raymond Snoddy
09 Aug 2016
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Matt Hill
In advertising, viewability and attention are far too often confused. It's time to set the record straight, writes Thinkbox's Matt Hill
08 Aug 2016
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Dominic Mills
The advertising industry has made diversity, in all forms, a key plank of its offering. Inadvertently, Saatchi's boss Kevin Roberts has highlighted its failings, writes Dominic Mills.
08 Aug 2016
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Bob Wootton
Last week agencies and advertisers were warned their investment choices were creating a diminished media landscape in the UK. Here, Bob Wootton asks what it will take to avert disaster.
03 Aug 2016
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Raymond Snoddy
Will withholding the names and images of terrorists from TV and newspapers have any real impact in the age of social media, asks Raymond Snoddy
02 Aug 2016
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Joe Lewis
Looking at playback data shows that we've been hoarding some TV programmes for up to eight years, discovers BARB's Joe Lewis. Does certain content never get old or are we just nostalgic?
01 Aug 2016
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Tess Alps
It's time agencies and advertisers asked themselves serious questions about the media world they are creating through their investment decisions, writes Tess Alps.
01 Aug 2016
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Calum Smeaton
Advertisers need to make television work better for viewers, writes TVSquared's Calum Smeaton
29 Jul 2016
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Mario Yiannacou
We need to change the way we act or ad effectiveness will continue to deteriorate, writes ISBA's Mario Yiannacou
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