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Results categorised as Opinion
30 Aug 2016
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Heather Andrew
Using the latest techniques in neuroscience, Heather Andrew, UK CEO of Neuro-Insight, evaluates some of the biggest Olympic ads.
30 Aug 2016
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Torin Douglas
Torin Douglas charts the rise of the independents - from 1986's cottage industry to the unstoppable super indies of today
30 Aug 2016
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Dominic Mills
As a new price war looms, supermarket advertising is about to get very interesting, writes Dominic Mills.
24 Aug 2016
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Raymond Snoddy
From the BBC's annoying channel-swapping, to NBC's terrible adverts-to-sport ratio, how is the way we watch major sporting events changing, asks Raymond Snoddy
24 Aug 2016
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Charlotte Summers
Polite, bullish or technical? How should online publishers respond to visitors using adblockers, asks Charlotte Summers.
24 Aug 2016
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Anto Chittilappilly
It's time to build a bridge if marketers are to achieve a clearer view of entire campaigns, writes Visual IQ's Anto Chittilappilly.
22 Aug 2016
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Dominic Mills
The ANA lifted the lid on the media toilet earlier this summer to discover something rotten. How can the industry get rid of such a putrid mess, asks Dominic Mills
17 Aug 2016
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Raymond Snoddy
There is a commendable rise recently of media companies trying out new business ideas, writes Raymond Snoddy - but the tricky thing about innovation is that it doesn't always work.
17 Aug 2016
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Duncan Wynn
As the UK wins more gold medals in Rio, Sky Media's Duncan Wynn makes his pitch for getting brands involved with sport.
15 Aug 2016
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Barbara Agus
Should we link the rise in programmatic to the explosion in ad-blocking? Barbara Agus argues for a different kind of logic
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