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Results categorised as Opinion
02 May 2017
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Bob Wootton
As with the case of media agency Goodstuff, thank goodness yet more top talent is now truly independent and able to raise capital and invest according to their own visions, writes Bob Wootton.
02 May 2017
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Dominic Mills
The current travails of the TV market may be many and varied, but are they enough to summon the specters of doom? Of course not, writes Dominic Mills. Plus: why headlines are god.
26 Apr 2017
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Raymond Snoddy
As the Wikipedia founder Jimmy Wales launches a platform to combat fake news, Raymond Snoddy wonders if he can pull it off.
26 Apr 2017
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James McDonald
Following the release of the latest AA/Warc adspend report, James McDonald charts an interesting trend in TV over the last decade.
25 Apr 2017
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Jana Eisenstein
Programmatic is becoming a dirty word but the issue is wider than technology, writes Jana Eisenstein as she shares her plans to renew digital media optimism.
25 Apr 2017
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Steve Doyle
The headlines currently being grabbed are the tip of an iceberg that has been looming on the horizon of the online ad ecosystem for some time, writes Steve Doyle.
24 Apr 2017
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Dominic Mills
Just as the original Naked Communications model helped change the ad industry, we need something just as radical to rewrite the rules for today, writes Dominic Mills.
19 Apr 2017
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Raymond Snoddy
Broadcasters should have the guts to go ahead with leaders' debates and place an empty chair for Theresa May, writes Raymond Snoddy as he predicts how the wider media will handle the run-up to the general election.
19 Apr 2017
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The Media Leader Staff
Experts from Bloomberg, Mindshare UK, Sky Media, Times Newspapers, Impact Radius, MC&C, Jaywing, Total Media and Primesight give their thoughts on what the latest IPA Bellwether results mean for the media industry.
19 Apr 2017
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Gavin Stirrat
We have failed to fully articulate the dramatic impact that mobile apps should be having on media plans, writes Gavin Stirrat.
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