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Results categorised as Opinion
21 Sep 2016
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Mark Jackson
MC&C media's Mark Jackson asks if Facebook's News Feed has been a harbinger of doom for traditional media or the gateway to new opportunities.
19 Sep 2016
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Dominic Mills
What the media industry thought to be a formidably tough, but ultimately winnable task, has turned into a Sisyphean nightmare, writes Dominic Mills
18 Sep 2016
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Peter Field
By believing the hype around a uniquely digital future, advertisers are missing out on the potential for impressive effectiveness uplifts, writes Peter Field.
13 Sep 2016
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Raymond Snoddy
Channel 4's £75 million "victory" in prising The Great British Bake Off from the BBC is one of the great disasters in the channel's recent history, in ways that they probably haven't even yet begun to realise.
12 Sep 2016
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Mark Finney
Viewability is an important issue, but trying to force users to view is not the solution, writes ISBA's Mark Finney
12 Sep 2016
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Richard Shotton
Richard Shotton journeys back in time to the Second World War, where he says brands could learn a thing or two about data...
12 Sep 2016
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Dominic Mills
There's set to be a lot of drama in the room at this year's IPA Effectiveness Awards, writes Dominic Mills - starting with Sainsbury's and newly-dumped agency of 35 years, AMV BBDO
12 Sep 2016
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Alicia Navarro
Alicia Navarro explains why a growing trend in the online publishing world could completely revitalise revenues.
12 Sep 2016
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Promoted article
YuMe's Stephanie Gaines assesses the performance of snack-sized ads.
07 Sep 2016
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Raymond Snoddy
From the way sexual scandals are covered, to crackdowns on off-the-record conversations, the way the media and Government interact is entering a new era, writes Raymond Snoddy
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