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Results categorised as Opinion
26 Oct 2016
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Raymond Snoddy
The compelling question for the UK is whether the current enthusiasm for uniting distribution and content will continue to wash up on our shores, writes Raymond Snoddy.
26 Oct 2016
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James Brown
Transport for London is promising new ad formats, more digital out-of-home opportunities and a programmatic offering. It's a revolution, writes Rubicon Project's James Brown.
25 Oct 2016
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Lynne Robinson
TouchPoints special: After ten years of changing media habits, it's time for the industry to get ahead of the curve, writes the IPA's research director, Lynne Robinson
24 Oct 2016
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Moz Dee
The US presidential debates reveal how social media companies are evolving into new, complementary media organisations driven by today's mobile and video-first world. By Moz Dee.
24 Oct 2016
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Dominic Mills
Google wants to achieve brand fame - but funny how it doesn't use online channels to do that, writes Dominic Mills. Plus: orangutans induce anger and a lesson in obfuscation from Time Inc.
20 Oct 2016
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Lee Baring
VCCP's Lee Baring looks to the future of television - and weighs up the odds of it ever going fully programmatic.
20 Oct 2016
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Rick Jones
Rather than staving off the threat of adblocking, advertisers should be looking at the very real opportunities to give consumers advertising they actually value, writes Adform's Rick Jones.
19 Oct 2016
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Raymond Snoddy
At the Society of Editors conference this week the chairman of the independent press regulator, IPSO, warned editors to be "very wary indeed" of anything that looks like an attempt to corral them into submission
19 Oct 2016
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William Hanmer-Lloyd
Our view of value is highly malleable to small influences, writes Total Media's William Hanmer-Lloyd - and that means advertising can change a consumer's view of how much they are willing to pay.
17 Oct 2016
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Dominic Mills
As the battle lines are drawn, Dominic Mills looks at the consequences of Tesco's punch-up with Unilever.
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