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Results categorised as Opinion
21 Aug 2017
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Dominic Mills
The IPA has formally demanded better standards from Google and Facebook - but is its latest weaponry locked and loaded, or has it just got a pea-shooter, wonders Dominic Mills.
21 Aug 2017
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Monica Majumdar
From an advertiser’s point of view, the democratisation of imagery has opened up a raft of new avenues through which brands can engage with audiences, writes Spark Foundry's Monica Majumdar.
17 Aug 2017
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Mads Holmen
The internet wants our attention, but what do consumers actually want from the internet, asks Bibblio's Mads Holmen.
16 Aug 2017
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Raymond Snoddy
For the first time there are realistic chances that the £11.7bn Murdoch bid for all of Sky will not go ahead - or at the very least be mired in further delays amid intensifying political controversy.
15 Aug 2017
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Paul Mead
As marketers we're in the business of influencing how people feel - and more than ever this will mean thinking about the sounds of your brand, writes VCCP Media's Paul Mead.
15 Aug 2017
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Geoff Copps
As crazy as it seems, there are valuable marketing lessons to be learned from the world of internet trolling, writes Geoff Copps.
14 Aug 2017
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Dominic Mills
Accenture has formally moved its tanks onto the lawn of the big holding companies, writes Dominic Mills. Plus: why Captain Obvious has caused a bout of depression
14 Aug 2017
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Richard Shotton
Richard Shotton and Alex Boyd look at the history of charm pricing - and through a fascinating experiment debunk some common myths about one of retail's longest-serving strategies.
09 Aug 2017
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Michael Tomlins
It's time for publishers to rediscover their ambitions and harness the potential of their global audiences, writes Michael Tomlins.
09 Aug 2017
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Raymond Snoddy
It is now only a matter of time before the likes of Amazon and Facebook start turning up with their giant chequebooks to compete for the rights to the world's top sports.
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