SEARCH
Results categorised as Opinion
02 Oct 2017
|
Dominic Mills
As it takes centre stage in new pitches and is wholeheartedly endorsed by WPP, Dominic Mills looks at the implications of addressable TV hitting the mainstream. Plus: A sad farewell to ITV’s Gary Knight...and his amazing shirts.
28 Sep 2017
|
Cathy Lowe
As it celebrates 18 successful years, PHD's Cathy Lowe explains how the radio trading system is set to evolve.
27 Sep 2017
|
Raymond Snoddy
Nearly £5bn in radio revenue and 170m spots have been traded through J-ET. Here, Raymond Snoddy charts the history of one of adland's best collaborative success stories.
27 Sep 2017
|
Chris Dobson
Chris Dobson looks at the factors brands should consider before jumping blindly into the deep end with in-house programmatic.
26 Sep 2017
|
Matt Whelan
Matt Whelan, digital strategy director at The Specialist Works, explains how it is now possible to agnostically shift budget between online and offline AV channels.
25 Sep 2017
|
Dominic Mills
As they confront Facebook and Google, commercial TV rivals are talking of co-operation - but they are determined not to repeat the mistakes of the newspaper industry.
25 Sep 2017
|
Lynne Robinson
Thanks to J-ET, the radio industry has been able to trade on a cost effective and transparent basis for the past 18 years. Here, Lynne Robinson reveals how the entire project was launched on a whim.
20 Sep 2017
|
Raymond Snoddy
Reporting back from the International Broadcasting Convention, Raymond Snoddy examines the latest trends - from VR and Voice UI, to the meteoric growth of mobile video and the rise of e-sports.
20 Sep 2017
|
Richard Shotton
A simple psychological principle known as anchoring has resulted in some incredible sleight of hand tactics by brands - and as Richard Shotton and Amy Rushton show, the results are extraordinary.
20 Sep 2017
|
William Hanmer-Lloyd
William Hanmer-Lloyd explains how our mood impacts how we process information and the decisions we make.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer