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Results categorised as Opinion
13 Dec 2017
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Raymond Snoddy
It's time to intensify debate about the full range of impacts social media is having on society, writes Raymond Snoddy.
13 Dec 2017
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The Media Leader Staff
In the first of two specials, a host of experts review what has been turbulent year for adland - and offer their predictions for 2018.
13 Dec 2017
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Heather Dansie
As the trend season commences, do not forget the most important weapon in your arsenal, writes Heather Dansie.
11 Dec 2017
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Dominic Mills
Armed with this year's collective billings, Dominic Mills looks at where it's gone right - and wrong - for independent media agencies in 2017.
11 Dec 2017
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Caroline Foster Kenny
Media agencies must apply a more responsible and sustainable approach if they want to thrive, writes IPG Mediabrands' Caroline Foster Kenny.
06 Dec 2017
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Raymond Snoddy
As intriguing details about the billionaire octogenarian's latest cunning plan emerge, Raymond Snoddy examines the plot twists.
05 Dec 2017
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Jane Ostler
Brands can be built on Facebook and Instagram but marketers will be most successful if they also understand the context of the platform, writes Jane Ostler.
04 Dec 2017
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Rich Astley
New technology developments are expanding the opportunities for addressable TV advertising, allowing broadcasters to provide expanded solutions for building brands and driving marketing outcomes, writes Finecast's Rich Astley.
04 Dec 2017
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Dominic Mills
We have entered a complicated world where advertisers' media budgets are under intense scrutiny, writes Dominic Mills - and they better get used to it. Plus: the genius plan to hold Facebook to account.
01 Dec 2017
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The Media Leader Staff
Is it time the ad industry reviewed preconceptions about published media? Following an industry debate, our experts share their views.
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