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Results categorised as Opinion
22 Jan 2018
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Dominic Mills
Advertisers are spending the most money on the least effective ads, and the least on the most. It's an upside-down world, writes Dominic Mills.
17 Jan 2018
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Raymond Snoddy
Matt Hancock has the makings of a very considerable Culture Secretary, writes Raymond Snoddy - if he can wean himself off spurious pay comparisons.
16 Jan 2018
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Geoff Copps
There are 24 carat marketing lessons to be learned from the Californian Gold Rush of 1849. Geoff Copps extracts the nuggets.
16 Jan 2018
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Tracey Follows
Against the backdrop of a world that encourages more voices in media, we now have liberal-thinking brands using their power to boycott or ban media they don’t care for. It's a dangerous road, writes Tracey Follows.
15 Jan 2018
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John Cole
Sponsor content: Publishers will need AI to help them truly understand the far reaching effects that changes to their ad experiences have on their visitors, writes Ezoic's John Cole.
15 Jan 2018
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Dominic Mills
The idea of deliberately creating addiction in social media platforms could - just like it did for the tobacco industry - spell serious trouble.
10 Jan 2018
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Raymond Snoddy
Whether it's sexual harassment or inequalities of pay, women in the media have started a long-overdue earthquake, writes Raymond Snoddy.
10 Jan 2018
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Dan Hanson and Matthew Bloxham
Dan Hanson and Matthew Bloxham explain how economic challenges and new business threats will impact agencies and the wider advertising sector in 2018
09 Jan 2018
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Tim Webster
What is the true relationship between machine learning and AI, and where should marketers be putting their efforts, asks Tim Webster.
08 Jan 2018
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Dominic Mills
The apocalyptic reports on the death of media agencies have been greatly exaggerated, writes Dominic Mills.
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