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Results categorised as Opinion
31 May 2017
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Raymond Snoddy
Leaders' debates on UK TV died in the 2010 general election when Lib Dem leader Nick Clegg emerged from the shadows to effectively upstage David Cameron, writes Raymond Snoddy.
31 May 2017
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Bob Wootton
Despite growing and persistent problems, why are brand owners still in such thrall to Google and Facebook, asks Bob Wootton.
30 May 2017
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William Hanmer-Lloyd
In the build-up to the election, multiple charities and interest groups are trying to encourage young people to vote. However, most of their efforts will actually make the problem of limited youth voting worse.
30 May 2017
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Dominic Mills
It’s dangerous for a free newspaper which targets readers purely on the basis of their location to be so overtly political, writes Dominic Mills - and ad revenues will be the first casualty.
29 May 2017
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Andy Cocker
Programmatic is about to enter a phase of ultra-customisation for brands and for people, writes Infectious Media's Andy Cocker.
26 May 2017
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Simon Kilby
It's credible and brand safe - and the evolution of audio tech means that opportunities for brands are exploding as radio continues to grow with the times, writes Simon Kilby.
24 May 2017
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Raymond Snoddy
From the powerful to the tasteless, Ray Snoddy examines how the media - in all its forms - handled the atrocity in Manchester.
23 May 2017
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Joe Lewis
BARB's Joe Lewis delves into the latest data from Sky Go to explain how the Premier League is watched online.
22 May 2017
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Dominic Mills
Why are the likes of McDonald's and Mars making such shocking errors of judgement, wonders Dominic Mills. Plus: visit a parallel universe where industry bodies are known only by a set of initials.
19 May 2017
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Denise Turner
The idea of factoring in a 'Trust Quotient' score when deciding where to place ads has been mooted. Here, Newsworks' Denise Turner explains how we should approach the concept.
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