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Results categorised as Opinion
13 Mar 2018
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Clementina Piazza
If the industry continues to collaborate to make automated trading accountable and more transparent, all parties will be able to operate confidently, writes Clementina Piazza.
13 Mar 2018
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Tracey Follows
The evidence suggests agencies have become disconnected from society and are left unable to explain the changes within it, writes Tracey Follows. They now seriously risk being left behind.
12 Mar 2018
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Frank Krikhaar
Frank Krikhaar examines the ways the ad industry can have a real and lasting impact on sustainability - and help use its creative clout to deliver positive change.
12 Mar 2018
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Dominic Mills
Dominic Mills looks at the striking mismatch between industry perceptions of media effectiveness and what the evidence actually says. Plus: How Marc Pritchard is taking P&G back to the future.
07 Mar 2018
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Dominic Murray
Dominic Murray examines the findings of a new study that asked younger people what they thought about the digital screens in the environment around them.
07 Mar 2018
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Raymond Snoddy
Max Mosley’s reputation is in tatters, Tom Watson has suffered serious collateral damage, and Impress is now formally a joke regulator, writes Raymond Snoddy. So what happens next?
06 Mar 2018
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Paul Mead
Expect Google, Apple, Facebook and Amazon to launch new products and services that are all focused around the integration of their user base with the TV experience, writes Paul Mead.
05 Mar 2018
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Dominic Mills
While addressable TV is the next big thing, old-fashioned attitudes to share have slowed television's progress, and will continue to do so unless they change, writes Dominic Mills. Plus: honest job titles.
02 Mar 2018
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Brian Jacobs
P&G's Marc Pritchard wants to drive creativity by stripping out auxiliary activities from his ad agency partners. Brian Jacobs examines why the CMO's remarks have resonated.
28 Feb 2018
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Raymond Snoddy
The great disrupter has had his well-laid plans thoroughly disrupted, writes Raymond Snoddy.
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